Green Options

Terri Bly, green beauty maven and president of The Nature of Beauty, offers some suggestions for prioritizing purchases when switching from commercial to non-toxic beauty products.

Terri Bly, president of The Nature of Beauty and regular contributor to Feelgood Style, presents the third installment of The Emerald Awards, bringing you the absolutely best in truly natural beauty products, as voted on by a panel of green beauty experts.

The time has come.  The wait is over.  The brand-new, highly anticipated, hottest beauty glossy to hit newsstands is green and it’s gorgeous!

Natural and organic beauty is no longer a niche industry. It has and continues to flood conventional markets as consumers ask more questions than ever about product safety and purity. The rapid increase in organic beauty sales is due, in part, to consumer awareness of hazards in their synthetic and toxic counterparts. Higher standards have become prevalent even for the average consumer thanks to mainstream media spotlights on lead in lipstick, estrogen-mimicking parabens and BPA in plastics.

Though it may not seem like an ideal time to launch anything in our current economic state, there may not be a more perfect time than now for Organic Beauty.

What has 22 uses wrapped into one eco-friendly package? The revolutionary body balm stick ($28) from Revolution Organics is a multi-purpose, travel friendly product that resembles a large tube of chapstick but has the ability to soften lines, soothe chapped lips, tame unruly eyebrows and fly aways and even nourish your cuticles.

Making it’s debut at the All Things Organic Expo comes Revolution Organics, a brand new USDA Certified Organic skin/body line fresh out of Canada. “We really wanted to make our products look chic while still maintaining the highest level of organic integrity” says Co-Founder, Melissa Shabinsky. All plastic containers are recyclable and the packaging is made from post consumer recycled content. Their first products including a 22+ uses All Over Body Balm, Skin Creme and Lip Balm are scheduled to launch on Beauty.com October 1st. And that’s not all! Plans to roll out a color collection as well as a bath and body line are in the works and expected to be available later this year through early ‘09.