Affecting Behavior Change in the Slow Adopters of Sustainability
In yesterday’s Sustainable Industries Economic Forum, keynote speaker Paul Hawken discussed the political will it would take to avert global catastrophe. An underlying elephant in the room, however, was the behavior change that we would need to see from more citizens than just the progressive element, the early adopters. This may be a crucial element missing in the sustainability sphere, as beautifully put by Phil Micheal Williams, one of the excellent panelists on SI’s discussion panel following Hawken’s talk.


