Green Your Ad Material: easy trends for 2008
Image Source: World Wildlife Federation - caption “15 km squared of rain forest disappears every minute”
A Design Goes Green Series by www.greenprinteronline.com.
Kevin Thompson of Rising Phoenix Design shares easy tips to green your advertising and marketing material in 2008.
Less is more.
If you’re smart, you can say a lot with very little. Thompson swears by low ink coverage for all Rising Phoenix Design printed pieces to create the sexy white space that you saw the big name ad firms use in their 2007 marketing material (the “Dear Ketel One Drinker. Can you find the subliminal message in this advertisement?” Followed by two-thirds of a page of white space ring a bell?)
