Greening Hollywood: Produced By
Saving the planet through story is how Arianna shaped the green panel she moderated at the Produced By Conference held at Sony Picture Studios over the weekend. The Conference was put on by the Producer’s Guild of America and co-helmed by the legendary Gale Anne Hurd.
If a person’s clout can be measured by the resources they can commandeer, then Hurd is most certainly still at the top of the Hollywood heap. Not only was the Sony Pictures Studio lot supremely pleasant to stroll around, but volunteers were everywhere to assist with even small things like fetching water. Seriously.
And Sunday’s complimentary lunch featured no less than 10 honey wagons set up to serve the likes of lobster rolls, shrimp tempura and teriyaki flank steak. Hurd commented to me that people were already asking her when next year’s conference was going to happen and said that “we didn’t even think we’d pull this one off!” They expected 600 attendees - 900 paying producers showed up.
