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  <title>Green Options &#187; sameunderneath</title>
  <link>http://greenoptions.com/tag/sameunderneath</link>
  <description>Posts tagged 'sameunderneath'</description>
  <pubDate>Wed, 30 Jan 2008 01:14:01 +0000</pubDate>
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    <title>Sustainable Shopping in Portland, Part 2</title>
    <link>http://ecopreneurist.com/2008/01/29/sustainable-shopping-in-portland-part-2/</link>
    <comments>http://ecopreneurist.com/2008/01/29/sustainable-shopping-in-portland-part-2/#comments</comments>
    <pubDate>Wed, 30 Jan 2008 01:14:01 +0000</pubDate>
    <dc:creator>Leah Edwards</dc:creator>
    
		<category><![CDATA[Business]]></category>

    <guid isPermaLink="false">http://ecopreneurist.com/2008/01/29/sustainable-shopping-in-portland-part-2/</guid>
    <description><![CDATA[<p><font face="Arial" size="2">Although Portland-based </font><font face="Arial" size="2"><a href="http://www.sameunderneath.com">Sameunderneath</a> is a sustainable clothing line, the Company has a broader social-enterprise mission beyond a concern for the environment. On the website, </font><font face="Arial" size="2">founder Ryan Christensen </font><font face="Arial" size="2">says, “Sameunderneath’s <a href="http://www.sameunderneath.com/FW08/company.html">mission</a> is to change the way people look at each other.”</font></p>
<p><img src="http://go635254.s3.amazonaws.com/ecopreneurist/files/2008/01/sameunderneath-sustainable-clothingsm.jpg" alt="sameunderneath-sustainable-clothingsm.jpg" align="left" /><font face="Arial" size="2">Over eight years ago, he started the Company by selling t-shirts, and now sells a sophisticated clothing line in Sameunderneath’s own stores as well as many other <a href="http://www.sameunderneath.com/FW08/stores.html">retail outlets</a>. You can see from several years’ of <a href="http://www.sameunderneath.com/FW08/company.html">press coverage</a>, that Sameunderneath has been getting its “be kind to one another” message out pretty well.</font></p>
<p><font face="Arial" size="2"><font face="Arial" size="2"> </font></font></p>
<p><font face="Arial" size="2"><font face="Arial" size="2">But I was visiting one of Sameunderneath’s Portland stores to check out the style and quality of the clothing made from bamboo and cashmere. I love these fabrics&#8211;so soft!  </font></font></p>
<p><font face="Arial" size="2"><font face="Arial" size="2">Sameunderneath&#8217;s styles are fairly simple but different enough to be interesting. </font></font></p>
<p><font face="Arial" size="2"><font face="Arial" size="2">Unlike Nau, which I noted has an <a href="http://ecopreneurist.com/2008/01/26/sustainable-shopping-in-portland-part-1/">innovative distribution strategy</a>, Sameunderneath&#8217;s retail outlets and distribution appear to be relatively standard, although the Company has a history of using local manufacturers. And both Portland Sameunderneath stores are in highly walkable shopping areas, which may or may not be more green than being in a mall, but I certainly feel more green when I see more pedestrians than cars. </font></font></p>
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