The new green-themed Reclaim made by Samsung is more than your standard phone with slick green branding — though there’s a bit of that too.

What’s green (or blue), smaller than a deck of cards and will remind you to unplug the charger from the wall after charging? The Reclaim, the new green-themed smart phone made by Samsung for Sprint, is loaded with a bunch of green content, a handful eco-conscious accessories and an attention to sustainable packaging that make it more “green” than most other phones out there.

But you can’t just slap a case made from forty percent corn plastic, dip it in green paint and call it green, can you? The folks at Sprint sent me the new Reclaim so I could answer those questions myself.

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Samsung unveiled the world’s first carbon nanotube color active matrix electrophoretic display (EPD) e-paper recently at a conference in Korea. The 14.3 inch e-paper display is the product of a partnership between Samsung and Unidym, the company that developed the carbon nanotubes used by the device.

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1. Ego Cup from Funkwerks - This plug n’ play speaker phone syncs with Bluetooth enabled handsets and slides easily into the cupholder for easy storage when driving. I love that it’s so easy to set up and doesn’t require lengthy instructions to use or block vision by hanging from the rear view mirror. This is especially important for residents of California and other vicinities that are going hands-free on July 1st.

2. Bluetooth earpieces - no doubt Samsung makes some of the best quality, more affordable earpieces, but for talking in the car, the Yada YD-V1 is a great system (especially for those who tend to forget to bring their earpiece with them.) The universal phone cradle sticks onto your dash or wherever its most convenient for your to reach it, and also has a holder for the earpiece, which gets up to 6 hours of talk time and has 105 hours of standby time. The set auto powers on when you turn on the engine and hangs up with the push of a button or when you re-cradle the earpiece.

3. One other option for the less tech-savvy, is the plug in earpiece. Simply plug it into the jack on your phone and insert into your ear - no need to worry about syncing or answering an incoming call from another system. This is as basic and functional as it gets if you don’t mind the wire hanging down. Most phones ship with these in box or you can pick one up to match your phone at mass retailers, like Target.

While research has shown little correlation between cell phone use and cancer, in a recent New York Times article, the FDA admits that the studies did not take into account long term exposure to the radiation and notes that the best brain surgeons try to limit their exposure through use of ear pieces and speaker phones when they can.

Regardless of the healthy risks, studies have convincingly shown that cell phone use on the road leads to an increase in the number of accidents; so, this summer, try out one of the options above.

The green parts

Built from 80 percent recyclable material with 40 percent of the phone casing made from corn-based bio-plastic. The Reclaim is 80 percent recyle-able material, not recycle-ed material. That is fairly normal. The bulk of material in most other cell phones can also be recycled and that’s why there is a market for used cell phones.

To Sprint’s credit, included in the box is a postage-paid cell phone recycling bag for you to drop your old phone in the mail to be scrapped for e-waste (which I filled three old phones sitting in a drawer I’ve been meaning to recycle).

Sprint has committed to recycle ninety percent of the phones they make by 2017. With current recycling rates at roughly one-third, Sprint admits they have a long way to go but are also quick to point out that they have collected roughly 18 million phones thus far and have increased recycling rates substantially over 2007.

I like the idea of the green content portals. Easily-accessed content from Planet Green including Best of Green, Five Simple Things, All Things Green and a Green Glossary from Planet Green. These shortcut keys access fast-loading pages of green content and info. Don’t expect links, images, flash, etc. These are fast-loading pages that provide quick access to basic green info, and for that purpose they are excellent.

I was also too-easily amused by the chirps, ribbits and other preloaded eco-sonic ringtones that keep with the Reclaim’s green theme.

Fortunately, the instruction manuals were not big, glossy tomes reprinted in seven languages. Only the “essentials” in manual literature were included in the package, but considering that several pages were filled with full-color images of people enjoying their new phone way too much, even that seemed a bit too much.

The paper that was included in the package was printed with soy inks on a paper stock that clearly had some percentage of recycled content in it, but nowhere on the package was that clearly labeled or otherwise discerned. Other than the plastic FedEx package the phone arrived in, the package itself has very little plastic, only two small bags.

Festooned with a litany of certification labels and brands, Sprint has clearly made some attempts to get the Reclaim some green cred — and most of it is deserved. Overall, I think Sprint has done more than pull of a green marketing coups. They have taken real steps towards cleaning up an industry that contributes an incredible amount of material into the global e-waste stream.

That is not to say there isn’t any room for improvement. Cutting back even more on printed materials and packaging waste and giving more attention to labeling and transparency would make the Reclaim even greener.

If this phone does anything, it helps show an industry that little steps can make a big difference when they are being manufactured at thousands of pieces at a time. Hopefully leading us to the day where a phone that pays attention to sutainability and cradle-to-cradle principles will become the norm, rather than the exception.

All photos except first one via Tim Hurst. Follow Tim on twitter.