Posts Tagged ‘Scholastic’

Fabien Cousteau Joins the Lexus Eco Challenge to Inspire Young Minds

Fabien Cousteau, left, listens to students in Bryn Mawr, Pa. share concerns about the environment.  The Bryn Mawr school was one of the 14 first-place teams from last year’s challenge. Photo courtesy of The Ocean Futures Society.

Lexus and Scholastic announce the launch of the second annual Lexus Eco Challenge. The Challenge is open to middle and high school students with a focus on learning about the environment and taking action to improve it. One million dollars in grants and scholarships will be awarded to winning students, teachers and schools.

This year, The Challenge will be joined by Fabien Cousteau, grandson of Jacques Cousteau. Cousteau currently works with his father, Jean-Michel Cousteau for the environmental organization, Ocean Futures Society. Cousteau’s role with the challenge will be to help inspire more students to participate in The Challenge.

Scholastic Goes Green

green-scholastic.JPGParents are often the biggest converts to the green movement and those parents often become vigilant about going green. Often aiding them in their quest are their children and manufacturers who cater to this market.

Now the nations largest publisher and distributor of children’s books has joined the movement. Scholastic, announced recently that the company is further strengthening its sustainable paper procurement practices. Their goal:

…to increase its publication paper purchase of FSC-certified paper to 30% and its use of recycled paper to 25%, of which 75% will be post-consumer waste.

Green Series: Kid’s Media Gets a Little Greener

Green SeriesEditor’s note: This is the last of a weekly guest spot by children’s media consultant Ashley. Ashley is a television and online producer and Executive Editor of Children’s Media Consultant.com. She holds a B.A. from Columbia University and a M.A. concentrating in children’s educational media and preschool ecology from New York University. She resides with her family in downtown New York City. You can visit her blog at childrensmediaconsultant.com.

What an eco-friendly week for children’s media. Just when I thought “why isn’t kid’s TV more eco-friendly?,” other types of content delivery have stepped up to the plate to teach kids about environmental issues and green living choices.

magicschoolbus200.jpgScholastic and the Environmental Protection Agency (EPA) joined forces to release “The Magic School Bus Gets Cleaned Up,” a new book from the “Magic School Bus” series that explores the ways people can protect themselves (including their lungs) from air pollution. Scholastic’s traveling Magic School Bus, a traveling interactive science experience for kids, has also added a new, more sustainable filter which has already reduced its diesel particulate by up to 90 percent.

Harry Potter is Going Green

msnbc.comImage: msnbc.comNow you can feel better about tearing through the final adventures at Hogwarts this summer. The final book in the Harry Potter series will be printed on Forest Stewardship Council (FSC) certified paper.

The Rainforest Alliance is working with children's publisher, Scholastic, to print the book using paper containing 30% post-consumer recycled content, and to make sure at least 65% of the 16,700 tons of paper needed

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