Gorden Gecko Goes Green
The hip new label is no longer “Yuppie”.
It’s “Scuppie” - Socially Conscious Upwardly-Mobile Person
These days, more Americans not only want to live well, but want to also to do good (or at least do no evil). They still love money and conspicuous displays of affluence. But now, the way to achieve status is to trade in the Beemer for a Toyota Prius, spend $50,000 putting
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