Green Options » Sears http://greenoptions.com/tag/sears Posts tagged 'Sears' Sat, 04 Apr 2009 23:08:53 +0000 http://wordpress.org/?v=2.5.1 en Sears Goes Green - Suits Made From Recycled Bottles to Hit the Racks in May http://inspiredeconomist.com/2009/04/04/sears-goes-green-suits-made-from-recycled-bottles-to-hit-the-racks-in-may/ http://inspiredeconomist.com/2009/04/04/sears-goes-green-suits-made-from-recycled-bottles-to-hit-the-racks-in-may/#comments Sat, 04 Apr 2009 23:08:53 +0000 Brenda Keener http://inspiredeconomist.com/2009/04/04/sears-goes-green-suits-made-from-recycled-bottles-to-hit-the-racks-in-may/ Department store giant Sears is jumping on the green bandwagon by announcing plans to offer “green” clothing in May - suits made from recycled PET bottles with NO petroleum used in the manufacturing process.   Made in partnership with the US arm of Japan based Teijin Fibers Limited, each suit will be 54% recycled polyester, 42% wool, and 4% spandex, and will be fully machine washable. 

The jackets and slacks will be sold as separates under the Sears Covington Perfect brand, and will retail for $175 and $75, respectively.  It will be quite interesting to see if this spawns a new trend in green fashions, or if it will be a throwback to the polyester “leisure suits” of the 70s! 

Another interesting point is that it takes 25 PET bottles to make one suit.  Every 100 suits sold will keep 2500 bottles from hitting the landfills!  These suits are looking better already…

 

 

 

]]> http://inspiredeconomist.com/2009/04/04/sears-goes-green-suits-made-from-recycled-bottles-to-hit-the-racks-in-may/feed/ The Rise of Cause Marketing – Target and Sears Win Halo Awards http://ecopreneurist.com/2008/05/30/the-rise-of-cause-marketing-target-and-sears-win-halo-awards/ http://ecopreneurist.com/2008/05/30/the-rise-of-cause-marketing-target-and-sears-win-halo-awards/#comments Fri, 30 May 2008 20:13:59 +0000 mcmilker http://ecopreneurist.com/2008/05/30/the-rise-of-cause-marketing-target-and-sears-win-halo-awards/ halo.jpgThe rise of social entrepreneurship has led to an increased interest in cause-related marketing by bigger and bigger firms. At this year’s Halo Awards, major retailers shone in the spotlight.

The Halo awards, presented by The Cause Marketing Forum are awarded to the best crafted cause marketing campaign and include a variety of categories to recognize different achievements.

· Best Transactional Campaign (generates donations via consumer activity)

· Best Joint Message Promotion (a cause partnership that shares an important message)

· Best Health-Related Campaign

· Best Environmental/Wildlife Campaign

· Best Social Service/Education Campaign

· Best Cause Marketing Print Creative
(magazine, newspaper or FSI)

· Best Cause Marketing Event
(fundraising or message-driven consumer events)

· National/Local Integration: A campaign that successfully integrates local chapters and/or business units into a national cause-related campaign.

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