By Reenita Malhotra •
February 11, 2009
Are you like millions of others who assume that an online business, just by virtue of being online, translates to having a lower carbon footprint? If so, then you are in for a shock. Although this is a fairly common assumption, the truth is that internet powered businesses often have a higher energy consumption requirements than offline businesses and so might have a long way to go before they can become green.
By Reenita Malhotra •
February 4, 2009
Last month, The Times said that two typical Google searches generate the same amount of carbon emissions that are generated by boiling a kettle, “about 15g of CO2.” This week Zaproot focuses on this and other information in its stranger than truth show “That’s Just Weird.”
By Timothy B. Hurst •
December 12, 2008
By Richard Elen •
December 11, 2008
Unlike the typical video conferencing tool, holding a virtual conference ‘Second Life’ can include all the elements of a real-world event with none of the travel-related emissions.
By Timothy B. Hurst •
December 6, 2008
I don’t mess around in the virtual world of Second Life. I have enough trouble keeping up with my first. That said, you should really check out this Second Life tour of the United Nations COP14 global climate talks going on right now in Poznan, Poland.
By Noelle dEstries •
August 21, 2007
The WWF is a year or two behind on the “Second Life is cool” curve and have built Conservation Island. My favorite snarkblog Valleywag has been crowing about the virtual wasteland that Second Life is for RL (real life) marketers for years and others are starting to pick it up.
For those not in the know, Second Life is a virtual world that gives its residents incredible freedom, but at the cost of a clunky user interface and high learning curve. It took me about 5 hours of in world time to ‘get’ how cool Second Life was when I start playing a few years ago and it held my attention for a few months, but then I got bored with the lack of real community, slow loads, and lack of anything really fun to do.
So now the World Wildlife Fund has wasted a bunch of cash building Conservation Island, where you can chat with a virtual panda or elephant about how important it is to save the world.
What a big fat waste of money.
