While unemployment skyrockets and banks decline, there remains a ray of hope right around the corner: spring. For those of us living in the Midwest, now is that time of anticipation when March peaks on the calendar and we vocally vent together about how the “worst is behind us.”

Seed catalogs jam mailboxes this time of year. We Wisconsin gardeners lustfully gaze at the Royal Burgundy Bush Bean and Panorama Red Shades Bee Balm like tempting centerfolds, vividly dreaming of starting anew in the field once again.

But these seed catalogs offer more than just plant starters. Dig a dash deeper and this arrival of the seed catalogs summons a message that can germinate just what this country of angst-ridden job seekers could really use: hope. Hope wrapped in a message of self-employment of the ecopreneurial variety. Plant seeds for your own green business, follow your passion for leaving this world a better place, and you just might amaze yourself at the true prosperity your harvest.

Here are three tips reaped from the pages of seed catalogs on how to become a self-employed, independent ecopreneur:

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When I think about sustainability, I’ve come to the conclusion it needs to be something that’s holistic and inclusive of both my life AND my career, livelihood, or, if you must, “job.” It doesn’t make much sustainability sense to have an energy efficient home, drive a Prius and eat vegetarian when many of us — like I once did — trudge off to an office building powered by a coal-fired power plant, help a company sell products or services that were likely to destroy the planet or exploit people, and drink free coffee that was neither organic nor Fair Trade certified. All this to “pay the bills.”

The following chart from our book ECOpreneuring is my wife and my stab at contrasting the mainstream approach of being an employee in a typical company versus the owner of an ecopreneurial “green business”, ideally family scaled and locally-based. After more than a decade of interviews and meetings with ecopreneurs across the U.S., it became increasingly clear that truly sustainable enterprises provide far more than financial renumeration for its owners. These ecopreneurial businesses had owners who blended a sustainable lifestyle and workstyle, often enhancing the environment, their communities and their own quality of life by how they operated their green business.

What’s most striking from the above simplistic comparison is how the company approach seems rather disconnected from both the planet and the well-being of people as a whole. No wonder numerous studies keep finding that many employees are cynical, detached, unhappy, apathetic, and, some, downright angry.

What other aspects of an ecopreneurial life have you discovered that reveal the shortcomings of the highly touted company career in a global free market economy? In reality, there are far more ecopreneurs making the world a better place.