What Should An Eco Entrepreneur Do When The Big Boys Go Green?
Recent headlines may give eco entrepreneurs a reason to worry!
In fact some of the bigger independent players in the natural and organic arena are doing just that according to a recent NY Times article.
“The whole landscape is shifting, and I think everyone is struggling to redefine their strategy in the midst of huge change that ain’t finished,” said Jeffrey Hollender, the president of Seventh Generation, which makes nontoxic household products like cleaners and diapers. “It’s still sort of in the early stages.”
