Green Options

Remember back in December when 250 laid-off workers occupied the Republic Windows and Doors Plant in Chicago? As you may recall, the company was obligated to give the workers 60 days notice, but their creditor, Bank of America, had cut of the company’s line of credit, even after receiving $25 billion in government bail out money, making it difficult to pay the workers. The workers refused to leave until they got what was due them and, miraculously, they won.

Well now an even bigger miracle has occurred. Some of the workers are getting their jobs back because of around provisions in the stimulus package that put aside about $30 billion in subsidies for improved home energy efficiency. You see, California based Serious Materials, a producer of energy efficient building materials, took a look at that particular part of the stimulus package and realized they were going to be getting seriously busy since their windows qualify for a $1500 tax credit. Recognizing the need to expand to meet the coming demand for things like energy efficient windows, and having a desire to do some good in the world and to have a midwest location, they thought why not purchase the former Republic Windows and Doors factory in Chicago, and while we’re at it, why not rehire some of those union workers, at their former union wages, and teach them about making our energy efficient products? So that is exactly what they did.

OK, that headline is a bold statement, but that was certainly my take-away from an event last night organized by the California Cleantech Open business plan competition.  The event was called a “Green Building Symposium“, and while there were booths manned by winners in this year’s competition who won for building materials and renewable energy solutions (including Bottlestone, S3 (smart shower system) and Red Solar), the topic of the speakers and a panel discussion was energy efficiency.

You can see and hear the presentations for yourself via an archived video. (Hint: You will need the RealPlayer. Click on “Part 1″ on that page under the title for the December 9th Green Buildings event, and you’ll want to fast-forward through the video of people filing into the room.)

The first keynote address was given by Gil Sperling, from the Federal Office of Energy Efficiency and Renewable Energy in the U.S. Department of Energy, who announced the signing of a memo of understanding with the California PUC to align programs in support of energy efficiency programs.

The second keynote address was given by Dian Gruenich, Commissioner, California Public Utility Commission (CPUC), who described a year-long process that resulted in a strategy plan, which you can download here (all 110 pages of it) or read an executive summary or fact sheet.  The plan’s goals include requiring all new residential construction in California to be zero net energy efficient by 2020 and for all new commercial construction to be zero net energy efficient by 2030. Read that, opportunities for green building materials, smart meters and efficient cooling systems, better windows and insulation, etc.

Editor’s note: Drywall isn’t the sexiest of subjects, but, as our friends at GreenBuildingTalk note, it’s the most used interior building material out there… and also has a substantial environmental footprint. Serious Materials new EcoRock product is attracting attention among a number of audiences… including investors. This post was originally published on Wednesday, June 4, 2008.

Serious Materials, an indoor building material manufacturer, successfully raised an impressive $50 million in late 2007 to support its efforts in bringing it’s new green dry wall product to the marketplace. The venture capital funding is in response to Serious Material’s 2006 research and development success that discovered a way to replace the energy-intensive calcine process used to make drywall. What the company came up with was a gypsum-free drywall they named EcoRock.

You may not think much about drywall, but it is the most common indoor building material in the United States. It does have a dirty secret, though. Typical drywall consist of gypsum, a calcined product which, like cement, needs to be cooked. Basically, it’s calcined (a thermal treatment process) and then dried. That energy-intensive process generates some 20 to 25 billion pounds of CO2 a year. The energy used to make a standard sheet of drywall is 100,000 BTUs or more per sheet, 4×8. When factoring in how much the drywall industry produces a year as a whole: upwards of 30 to 40 billion square feet in the U.S. alone, the CO2 emissions become staggering. In fact, the drywall manufacturing process produces 51 million tons of greenhouse gases and consumes almost 1 percent of all U.S. Energy annually.