Is ‘Paperless’ Really so Green?
It seems that journalism has become a pretty green profession.
Whether I am blogging or working for a more traditional media outlet, I can get almost any information I need simply by using the internet. So with a paperless home office, and no travel to speak of, just about the only ecological cost of doing business is the electricity that my computer uses… my computer, and, well, all of the servers that transport the e-mail, photos, and other data that I need.
How much electricity might that require, exactly? It turns out that our worldwide increase of internet-based data transmission relies upon a growing number of data centers, or Web server farms, as they are sometimes called. A single server farm consists of an enormous warehouse holding data storage systems and tens of thousands of smaller, state-of-the-art servers which process the information for all of our online activities. In recent years the construction of new data centers has increased dramatically, driven by the fact that most software applications will soon be delivered as online service products rather than via physical means (such as CD-ROMs). An article in Fortune magazine last year described the building boom of these server farms; a good single case study is the spate of data centers that have recently located along the Columbia River in the Pacific Northwest.
