Think that lovable, furry ol’ Elmo couldn’t get any sweeter? Well, now he’s using his helping hands by reminding kids to wash theirs in an effort to fight swine flu.
A new ad campaign, sponsored by three government agencies, will feature Elmo and Gordon teaming up. They’ll spread the message on how notto spread germs: wash hands frequently, cough and sneeze into your elbow, and keep your hands away from your face.
The best part? They don’t mention the swine flu vaccine in any of the 30-second PSAs. See?
This holiday season, you can save a cloud forest, adopt a tiger and remove 1 ton of CO2. Although none of it will fit in a box or under the tree, Changing the Present makes all these things possible by giving consumers access to a variety of charitable initiatives so that they can give the gift of hope, health and happiness for a world in need.
Some perks include not having to go near a crowded mall, finding something for everyone on your list, and no lines, returns or exchanges. Best of all, you’ll be making a tangible difference in the world with the cause of your choice, and it’s something that will last long after the latest retail trends fizzle out.
Changing the Present features more than 1,500 meaningful charitable gifts that users can browse by cause or nonprofit to find the perfect gift for friends or their own charitable giving.
Building on a commitment to changing the social norm when it comes to gift giving, and seeking to spark positive change in the world, Robert Tolmach, CEO of WellGood LLC, spearheaded the team that implemented this important effort, and was kind enough to share more details about the program with me in a one-on-one chat about the future of giving.
Some perks include not having to go near a crowded mall, finding something for everyone on your list, and no lines, returns or exchanges. Best of all, you’ll be making a tangible difference in the world with the 
