For Seattle in the spring of 1950, that meant the opening of the country’s first mall. According to HistoryLink, Northgate Mall, located on 62 acres outside the city limits, was built to accommodate a total of 80 stores clustered around a “wide shopping walkway,” although it was not fully enclosed and climate-controlled until 1974. (Confused shoppers reportedly parked in the mall space itself when the center first opened.) By 1968, 50,000 cars a day were using Northgate.

In the face of global warming and climate change, however, planners and designers are redefining ‘progressive’. The Northgate neighborhood is currently at the center of a major revitalization effort which was set in motion in 2003 by Mayor Nickels and the Seattle City Council. A major portion of the project, Thornton Place, is scheduled for completion next spring (with condominium sales beginning as early as September of this year). Created by real estate development and management company Lorig, this will be a sustainable, mixed-use village which will combine retail and residential zones with parks and green space.

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Envision Solar is causing a lot of excitement in the beleaguered shopping mall world with its innovative use of solar energy: as Solar Trees™ in a Solar Grove™. Panels placed on retail parking lots — traditionally barren, heat-producing landscapes — can now provide shade for customers, while generating up to a half-megawatt of electricity. They can also block light pollution from nighttime parking lot lighting. I spoke to Pamela Stevens, EVP of Promotional Development for Envision Solar, who was visiting Las Vegas for the ICSC Recon show.

“In a competitive economic environment, shopping malls and big box stores are looking for a way to differentiate themselves. Our Solar Trees are not hidden away on the rooftop, and so they create visibility for the store, while providing comfortable shade for their customers, and generating clean energy.”

In addition, financing programs let retailers enjoy the benefits while avoiding initial capital outlays, making these clean energy generators even more appealing and easier for retailers to adopt. Down the road, Envision’s designers hope to make the solar parking lot the ideal place for recharging electric vehicles. I applaud Envision Solar, which was founded by architects seeking ways to design for sustainability, for seeing a problem and turning it into an asset.