How To Make A Green Pitch Without Greenwashing
This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
To capture as much information on new ideas and products coming from the convention as I could I went out and got a video camera and recorded a number of vendors talking about thier products.
The videos are on YouTube at http://www.youtube.com/proformagreen.
If you are a green entrepreneur I strongly suggest you take a look at these pitches, using them as a learning tool to avoid the Six Sins of Green Washing (see www.terrachoice.com).
TerraChoice lists the sins as
Sin of the Hidden Trade-Off - e.g. paper (including household tissue, paper towel and copy paper): “Okay, this product comes from a sustainably harvested forest, but what are the impacts of its milling and transportation? Is the manufacturer also trying to reduce those impacts?” Emphasizing one environmental issue isn’t a problem (indeed, it often makes for better communications). The problem arises when hiding a trade-off between environmental issues.
