Green Options

Most of us have heard about the slow food movement where we savor the taste of a place, know our farmers and sip the wine slowly, not gulp down a beer.

But what about Slow Money?

In Woody Tasch’s visionary book, Inquiries into the Nature of Slow Money: Investing as if Food, Farms, and Fertility Mattered (Chelsea Green, 2008), he breaks from the grow-big-and-go-global-fast mode of industrial capitalism and industrial agriculture by providing a remarkable synthesis of the writings, ideas and practices from such authorities on the subject of soil, agriculture, community and commerce as Wendell Berry, Eliot Coleman, Gene Logsdon, Gary Snyder, E.F. Schumacher, Paul Hawken and David Suzuki – calling for and sharing examples of a new economy whereby capitalism creates and sustains life, not destroys it.

Tasch’s observation: “As it circulates the globe with ever accelerating speed, money is sucking the oxygen out of the air, the fertility out of the soil and the culture out of local communities.”

“In our devotion to money, market, and machine, we are destroying not only the fertility of the soil, but the fertility of our imaginations,” continues Tasch. “What is, in the farmer’s field, a struggle between economics and ecology becomes, in the investor’s mind, a struggle between quantity and quality, portfolios and possibilities, numbers and words.” Tasch goes on to document the widespread loss of topsoil and erosion of fertile land, noting that roughly a third of all farmland in the world has been degraded since World War II. “There is another kind of erosion at work here: erosion of social capital, erosion of community, erosion of an understanding of our place in the scheme of things.”

Expertly woven together like the rich tapestry of biological life abundant in a mere teaspoon of soil, Inquiries into the Nature of Slow Money tugs at our yearning to be connected to the land, to the soil and to the great food it can provide. It also explores our relationship to money and all the things it can, and cannot, buy.

Fast money and fast movers. These are the phrases that come to mind when entrepreneurs talk about venture capital as a potential source of funding. But what if the flow of funds slowed down…way down?

The Next Generation of Sustainable Capital

The Investors’ Circle spring conference attempted to answer that question during a lively breakout session entitled “Slow Money: New Strategies for Investing in Local Food Systems.” Attended by reps from next generation investors such as SJF Ventures, Transformative Capital, and Renewal Partners, the conference blended a business pitch competition, philosophical discussions, an entrepreneur showcase, and community education in an effort to jump start the transition to a sustainable economy. Ecopreneurist writers were out in full force at the conference, with Leah Edwards blogging the “Is Organic the Next Clean Tech?” breakout session and joining in the networking events.

Slow Money: New Strategies for Investing in Local Food Systems

As part of the larger Slow Movement sweeping the cultures of food, travel, cities, and schools, Slow Money proponents seek investments and returns at the pace of sustainable business development. Slow Money panelist Greg Steltenpohl, former CEO of Odwalla and self-confessed “fast money sinner testifying before you,” advocated for the creation of new metaphors for economic growth. In the Slow Money movement, organic phrases replace academic terminology and new financial vehicles arise to form the “compost of the slow money economy.” Investors’ Circle chairman Woody Tasch expressed this transition as a study in contrasts between old and new ways of thinking: