Green Options

Not to be confused with 350.org, the 3/50 project is all about making a conscious effort to keep the little guy afloat.

In the midst of the Copenhagen negotiations last week, the White House announced a proposal to give a huge increase in tax breaks to manufacturers who produce wind, solar, geothermal, or other clean energy technologies. The goal of the tax breaks is to stimulate more job growth and promote clean energy technology more in the US.

With clean energy technology poised to become the third largest sales sector in the world, Obama and Biden realize that they must stimulate this field in the US a bit more to get the jobs that go with that growth.

In the proposal set forth by the White House on Thursday, new or expanded factories making clean energy technology (i.e. electric vehicles, solar panels, high-speed trains, and wind turbines) can get a 30% tax credit. This raises the current cap on these tax credits from $2.3 billion to $7.3 billion.

In addition to the tax credit, Obama’s proposed ‘jobs plan’ includes “increased investment in public works, small business tax cuts and incentives for homeowners who retrofit their houses to be more energy efficient.”

Congress will need to approve this jobs plan for it to go through.

I’ve heard this conversation a number of times at the small-to-medium sized enterprises (SME) I work with:

Green Vendor: “So Mr. CEO, how many of my carbon neutral, biodegradable, BPA-free whoozamacallits would you like to purchase?”

So, I attended the Green LA Coalition and Liberty Hill-sponsored event meant to let us all know how the billions headed for California will be spent. The verdict?

For small businesses, like mine, and nonprofits, it might be tough to get in on the action unless you’re prepared to work as a government contractor, which requires jumping through many hoops. But, if you are willing/able to do so, check out Grants.gov, a searchable listing of what’s available.

Maybe you will start the little startup that makes millions off that solution… and we at Cleantechnica can write about your idea in a few years.

This blog brings you news of renewable solutions invented by others daily. Today , its your turn to sharpen your thinking-out-of-the-box skills.

Here’s my letter to Senator Richard G. Lugar, Senator Evan Bayh, and Representative Baron P. Hill about the Consumer Product Safety Improvement Act of 2008:

Dear Senator Lugar (I wrote each member individually, but Senator Lugar went first),

I’m a stay-at-home mom of two little girls, and in my free time I make hand-crafted toys  out of recycled and/or natural materials. I sell my work at craft fairs and online—my girls are able to be with me, playing happily, and the small amount of money I earn is one of the things that enables me to stay home with them.

Of the nearly 26 million business firms in the US, about 97 percent have fewer than 20 employees according to the US Small Business Administration. These small businesses account for about half of the non-farm Domestic National Product, or GDP (not that my wife and I agree that this is the best way to measure prosperity and well-being), and generated 60 to 80 percent of the net new jobs over the past decade. While big businesses fired, laid off, downsized and outsourced jobs, in part, to squeeze more profits for shareholders, small businesses added employment.

Entrepreneurial trends are difficult to track and ecopreneurial enterprises even more so. The US Small Business Administration estimates that there are about 4.5 million small businesses with 9 or fewer employees. About three-quarters of all business firms have no employee payroll at all because they’re set up as self-employed persons operating unincorporated businesses. According to the Association for Enterprise Opportunity (microenterpriseworks.org), there are more than 23 million microenterprises (a business with five or fewer employees) in the US, representing 18 percent of all private employment and 87 percent of all businesses. You might be among the 15 million full-time or part-time small office/home office entrepreneurs, or SOHOs, like my wife and I with our diversified small enterprise.

Identified by Dan Pink in Free Agent Nation, there are about 33 million free agents in America. These “job-hopping, tech-savvy, fulfillment seeking, self-reliant, independent” workers represent about 16.5 million soloists, 3.5 million temporary workers (temps) and 13 million microbusinesses that include construction contractors, real estate agents, nannies, direct sales ventures (e.g., Shaklee, shaklee.com), services subcontractors and accountants. Operating as a microbusiness, or what Pink refers to as a “nanocorp” with three employees or less, is both a personal preference and competitive advantage, allowing the owners to downsize to provide incredible adaptability, innovation and creativity. Our sub-chapter S Corporation is a nanocorp committed to ecological restoration and social change while turning a modest profit.

This is the final post related to Strategies of Abundance for green business ecopreneurs. The first two addressed how banks have a stranglehold on our lives (Part 1). Part 2 addresses the KISS principle (keep it small stupid), relocalization movement, and thriving on natural capital.

Following are a few more strategies we’ve employed, like many other ecopreneurs.

Strategy # 5: Enough Is Enough

A key facet for many small business ecopreneurs is the recognition of living within our ecological and financial means. By exiting the rat race and crafting our own business at a level we can manage, we can commit ourselves to our Earth Mission. A key step, however, is to let go of the idea that we must own a new car or new stereo, go on lavish vacations or in myriad ways keep up with the fictional Joneses. Many Europeans have known this for years.

Strategy # 6: Be Creative and Innovative

“Of three precious resources in life — time, money and creativity — the only unlimited one is your creativity,” writes Ernie Zelinski in The Joy of Not Working. “Make creativity your number one resource, and time and money won’t be as scarce.” Ecopreneurs sometimes thrive in a service economy where there are not products or in a durable economy where there is no waste. After all, who really wants to “own” carpet. I, for one, will be the first in line for an affordable service contract for a computer (famous for their obsolescence in less than three years).

This is the second post related to Strategies of Abundance for small business ecopreneurs. My first post addressed why paying the bank is often an unwise decision.

Strategy # 2: KISS Principle: Keep It Small Stupid

While the mantra today might be get big or get out, be a millionaire or — for the more socially responsible — “getting to scale” without losing the values the business was founded upon, we’ve discovered the more human-scaled our operations and practices, the more we can accomplish in terms of reaching our Earth Mission.

Size matters not. It’s what and how we operate. Do the best we can in whatever our priorities and live without regrets. It’s a qualitative measure of success, not a quantitative one. Not bigger, but better.

There’s a small mart revolution going on, proclaims Michael Shuman in The Small Mart Revolution. It echoes the “power of one” worldview; we are the world. We don’t underestimate what a nation of ecopreneurial proprietors might collectively accomplish. Perhaps that’s how we view scale: a nation of ecopreneurs. However, we also respect the decision of those ecopreneurs whose fire in their belly lead them to become household names or lead to the sustainable transformation of their communities.

They say that location is everything. Where your business is located can certainly have a big impact on your operations and your bottom line. It can also have a big impact on the planet.

Many small businesses are born in the most humble of beginnings: a small corner of a bedroom, the kitchen table of an apartment, maybe even a closet. Most expand to off-site offices as they grow, leaving behind the convenience of working from home for the increased visibility and professionalism of a “real office.” But for many types of businesses, having an off-site office is not at all necessary. Especially if much of the work revolves around a computer.

The clock strikes prime time Friday night as I send you this introductory greeting. Back in my corporate cubicle days over a decade ago, “happy hour” did not find me at the computer screen. Most likely, on Friday night back then you’d find me physically and mentally as far from my work scene as I could muster: camping over state lines, social at a party, buzzing at the local coffeehouse. While I had a enviable job and paycheck, “work” remained something I did to pay the bills and indemnify my escapist fun.