Green Options

General Mills announced plans today to cut the sugar content in many of its cereals by as much as 25% in popular brands such as Lucky Charms, Trix, and Cocoa Puffs.  The move comes as food manufactures like General Mills face increased scrutiny from food regulators, and pressure from consumer and health groups over the nutritional content of their cereals, especially those marketed directly to children.

The company plans to reduce the sugar content of 10 of its popular cereals down to single digit grams per serving, though it did not specify a time frame for the action.  The move by General Mills comes on the heels of its competitors, Post Foods and Kellogg Co, reformulating some of its most popular kids cereals by reducing the sugar content and adding fiber and other vitamins.

Last week was a win for healthy foodies! Food manufacturers opted to suspend the Smart Choices labeling program, which would have deemed products like Fruit Loops and Lucky Charms as healthy picks.