Green Options

Lester R. Brown
Can we change fast enough? When thinking about the enormous need for social change as we attempt to move the world economy onto a sustainable path, I find it useful to look at various models of change. Three stand out. One is the catastrophic event model, which I call the Pearl Harbor model, where a dramatic event fundamentally changes how we think and behave. The second model is one where a society reaches a tipping point on a particular issue often after an extended period of gradual change in thinking and attitudes. This I call the Berlin Wall model. The third is the sandwich model of social change, where there is a strong grassroots movement pushing for change on a particular issue that is fully supported by strong political leadership at the top.

The surprise Japanese attack on Pearl Harbor on December 7, 1941, was a dramatic wakeup call. It totally changed how Americans thought about the war. If the American people had been asked on December 6th whether the country should enter World War II, probably 95 percent would have said no. By Monday morning, December 8th, perhaps 95 percent would have said yes.

The concept behind the the HUB Bay Area is not easily grasped. Tangibly it is a workspace for small businesses interested in creating social change. In-tangibly the potential is much greater

The founders from three bay area start-ups gathered in HUB’s first bay area home in front of a sold-out crowd to talk about their origins, give the audience - and each other - advice and insights on the “secret sauce” for creating impact.

The Dilemmas Project, a multi-media platform for engaging citizen participation around the ongoing dilemmas ordinary people are facing every day.

It’s that time of year again for all do-gooding nonprofit organizations who’ve made videos “to inspire and ignite social change” to step forward. The third annual DoGooderTV Nonprofit Video Awards are collecting your submissions. This year’s theme: “Everyone’s Doing It.”

Round one of judging will be completed on or around Mar. 26, 2009. As DoGooderTV says, “No membership, purchase or payment of any kind is necessary.”

Prizes will be awarded April

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Worldchanging.com co-founder Jamais Cascio works in the field of scenario development. He’s used his skills on all sorts of projects from video game design to building alternative energy scenarios. In his recently published lecture, he talks about specific things we can do to build a better world.

[Creative Commons photo by Andrés Larsen]

Each year, the TED (Technology, Entertainment, Design) Conference invites experts from a variety of fields to share their knowledge in 18 minute lectures. Jamais Cascio gave this talk back in February of 2006 discussing solutions for a sustainable future. He talks about the need for optimism and how, “focusing only on negative outcomes can really blind you to the very possibility of success.” He emphasizes staying positive, citing scientific and technological advances that help us better understand our impact on the world around us and how to lower that impact.

He even touches on the power of social networking! The Earth Witness project he describes sounds like a really exciting idea - one that might be doable using a microblogging service like Twitter that allows folks to send texts straight from their cell phones to the web!

Check out the whole video after the jump.

When you think of Kenneth Cole, timeless fashion, trendsetting shoes and stylish accessories likely leap to mind.  Their commitment to the environment and their eco-tote likely do not top your list.  But behind the well designed exterior lies a philanthropic soul, intent on sparking social change — and helping others do it, too.

Their recent launch of Awearness supports that mission, showcasing 25 years worth of philanthropy, and creating a place for consumers and businesses to get involved in championing the causes that are important to them.  From a blog to a book to a volunteer link up program, Kenneth Cole shows us it’s possible to look as good as you feel. 

Right down to its name, Awearness is the embodiment of Feelgood Style.

Being the slightly bold journalist that I am, I sought out an interview with this fashion icon to learn more about Awearness and uncover any other hidden gems lurking behind the finely stitched fabric of Kenneth Cole.  It started with some light stalking of their Twitter account, a couple of emails and a few [dozen] phone calls before I finally connected with Robert Genovese, Vice President of Marketing & Media at the West 50th Street headquarters in New York City.  Robert was gracious, responsive, and genuinely eager to share the details of the Awearness program, and happily indulged me in the laundry list of questions that I am thrilled to share with you now.

What if you could promote peace, foster a multicultural world, support local artists, help underdeveloped countries thrive and save the planet just by eating deliciously rich and organic chocolate candies? 

Well, thanks to Sarah Endline, the creative genius and cacao bean extraordinaire behind sweetriot, you can.  Oh, and did I mention that the chocolate candies are actually good for you, and rich in health benefits?  I know it seems to good to be true, but Behind the Burner gave me the amazing chance to speak with Sarah who shows us how a sweet tooth and a passion for change can make anything possible.

This holiday season, you can save a cloud forest, adopt a tiger and remove 1 ton of CO2.  Although none of it will fit in a box or under the tree, Changing the Present makes all these things possible by giving consumers access to a variety of charitable initiatives so that they can give the gift of hope, health and happiness for a world in need.

Some perks include not having to go near a crowded mall, finding something for everyone on your list, and no lines, returns or exchanges.  Best of all, you’ll be making a tangible difference in the world with the cause of your choice, and it’s something that will last long after the latest retail trends fizzle out.

Changing the Present features more than 1,500 meaningful charitable gifts that users can browse by cause or nonprofit to find the perfect gift for friends or their own charitable giving.

Building on a commitment to changing the social norm when it comes to gift giving, and seeking to spark positive change in the world, Robert Tolmach, CEO of WellGood LLC, spearheaded the team that implemented this important effort, and was kind enough to share more details about the program with me in a one-on-one chat about the future of giving.

If you’re going to change the world, wouldn’t you like it to be epic?

Stacey Monk, Co-founder and CEO of Epic Change, does, which is why she and Sanjay Patel decided to launch their unique approach to sparking social change by converting people’s “epic” stories into financial resources they can use to improve their communities, their lives – and the world.

Rooted in the best practices of successful businesses and charities, their somewhat novel approach to funding uses donations to provide interest-free loans to finance community improvement efforts, which they repay by generating revenue-driving projects based on each epic story, and then recycle by duplicating those ideas in other communities, effectively spreading hopefulness and change to everyone their program touches.

I had the opportunity to talk with Stacey to dig a little deeper into their change model, and this impassioned former management consultant with a degree in Public Policy from the Heinz School of Public Policy and Management at Carnegie Mellon University boasts an impressive resume, but her most compelling attribute by far is a genuine desire to promote positive change and a dewey-eyed hopefulness that makes me believe she can.

While eco-fashion is becoming more mainstream with an increasing number of environmentally conscious designers serving up sustainable styles and earth-friendly frocks, the runways are typically reserved for regaling the glitz and glam of overly indulgent attire.

But this week, Vancouver turns the spotlight on sustainability with its first ever eco-focused fashion night, Friday, November 7th, 2008.

Vancouver Fashion Week, a hotbed of haute couture and leading west coast designers, is one of the premier purveyors of popular pageantry, unveiling some of the world’s most sought after styles and trends.  This year, VFW is showing its support for the environment with a dedicated evening for designers to promote their leading edge sustainable artistry and eco-conscious craftmanship.  From eco luxury, showcasing the art of organic handmade silk, to the unique beauty of recycled fabrics like cashmere and wool, an impressive range of techniques and designs will be featured.