By Max Lindberg •
April 18, 2008
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That smiling face belongs to MC Milker, head writer for Ecopreneurist where writers focus on sustainable and social entrepreneurship .
MC is well-suited for this project, she spent 20 years in corporate marketing, working for Fortune 500 companies as well as start-ups. She’s taught marketing and public relations at the University of California, Berkeley, and the University of Hong Kong in China.
Here’s our interview:
milkerfinal.mp3
Visit Ecopreneurist.
By MC Milker •
February 28, 2008
Business books by and about eco-entrepreneurs are all the rage these days. Biographies of newly famous entrepreneurs vie with “How to” books on greening your business to get your attention.
The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, by John Elkington and Pamela Hartigan, takes a slightly different tack and explores how altruistically minded people operate a bit differently in the business arena than typical entrepreneurs.
Published by Harvard Business Press, this book reminded me a bit of, Blink and The Tipping Point, both by Malcolm Gladwell as the authors discuss how a small movement can gain momentum until reaching critical mass. Filled with case studies from around the world, ranging from Whole Foods to Band Aid, Elkington and Hartigan demonstrate how compassionate entrepreneurs use market based solutions to tackle problems and opportunities in a variety of situations.
By Cassie Walker •
November 8, 2007
After looking forward to it for several months, the Opportunity Green Conference is now just around the corner. To be held November 17 at UCLA, the conference’s organizers are asking a question that seems to be on everyone’s lips: “Is green the new gold?”
The conference will bring together those involved in all aspects of green business, from visionaries and entrepreneurs to executives and investors, all of whom are dedicated to building socially conscious, sustainable, and profitable […]
In nearly every post I describe the reasons business should go green. I tell you about social responsibility, about the fact that potential employees find sustainability attractive and the assurance that you may save some money in the long run. What if I told you that going green could give you a significant edge over other businesses in the same sector? Well, its true. Recently, the Carbon Beta Equity Performance Study came to the conclusion that there
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Our common perception of a graffiti artist is a vandalistic rebel who works through a free venue to spread his message. Although there are many incredible artists who sprinkle our streets and alleyways with colorful, astonishing work, they don’t expect much respect from the common passerby for the work they do- until recently. The public environment, as it always has been, is a venue for artists and people to speak out.
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By Gavin Hudson •
October 23, 2007
Makena Brown, grade 8, has a plan to help keep the planet healthy and make money, too. Makena collects all of her family’s recyclables and stores them in the back yard. About once a month, she and her family load up the car with the many bags of bottles and cans and take them to the local recycling center. Because it’s her project, Makena gets to keep the money paid by the recycling center
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By Heidi Strebel •
October 22, 2007
Chocolate, chocolate, chocolate. The word is music to my ears, while the thing itself – when it is a bittersweet pearl of cocoa, or a spicy hazelnut praline, or again the warm melting heart of a rich gateau – why, no words can describe it! No wonder the famed Azetec Emperor Montezuma drank 50 cups of chocolate a day. No wonder the Swedish botanist Carl Linnaeus chose the name "Theobroma cacao" or "food of
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Last night, Thursday, October 18th, at the National Design Awards Gala in New York City was the announcement of the Peoples Design Awards. As part of National Design Week, Copper-Hewitt supports an annual competition where people nominate great design.
Voting has been open to the public online since mid September. As it is too late to cast your vote, it isn’t too late to congratulate the winner and find
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By Gavin Hudson •
October 16, 2007
Warning: the online "edutainment" game at www.freerice.com is addictive. Side effects include the ability to sound smarter, increased levels of altruism and good karma, and the possibility of warm tingly feelings in your stomach.
What’s unique about the vocabulary-building game at Freerice.com — and the reason we think you should give it a gander — is that as you play you’re donating rice to feed hungry people through international aid agencies. A sister site
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For those of you who travel to foreign cities for conferences, get all fired up throughout the day listening to inspiring talks, and seeing innovative ideas in action, yet then dread the retreat to the seclusion of your double-bed hotel room, don’t fear: an alternative is here. Not only is renting a hotel a pain in the rear, but I frequently experience buyers remorse due to how excessive a whole room to myself
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