Green Options

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Editor’s note: We’re pleased to bring you this profile of The Nature Conservancy’s new president and CEO, Mark Tercek by Cameron Walker, a regular contributor to The Katoomba Group’s Ecosystem Marketplace. This post was originally published on Tuesday, August 12, 2008.

The new head of the Nature Conservancy is a 24-year Goldman Sachs vet who thinks big and acts globally. The Ecosystem Marketplace talks to Mark Tercek about his past success, his current challenges and his vision for TNC’s future.

Mark Tercek’s kids are stoked. They’ve been on family eco-vacations to Greenland, Patagonia, the Galapagos Islands and Costa Rica — and now, their dad is in charge of a conservation powerhouse that protects many of the spots they’ve visited.

Tercek, who became president and CEO of The Nature Conservancy (TNC) July 15, ran Goldman Sachs’ Center for Environmental Markets and the firm’s Environmental Strategy Group.

Growing up in Cleveland, Tercek didn’t have extensive exposure to the natural world apart from local parks. Now as a parent of four, he’s gone global so that his own kids can experience nature firsthand.

Clearly, they love it. “When my kids learned I got the job as head of the Conservancy, they were just as excited as I was,” he says.

Along with enthusiasm, Tercek arrives at TNC with decades of experience in the investment banking world and, since 2005, he’s been bridging the narrowing gap between finance and conservation through Goldman Sachs’ environmental initiatives.

That smiling face belongs to MC Milker, head writer for Ecopreneurist where writers focus on sustainable and social entrepreneurship .

MC is well-suited for this project, she spent 20 years in corporate marketing, working for Fortune 500 companies as well as start-ups. She’s taught marketing and public relations at the University of California, Berkeley, and the University of Hong Kong in China.

Here’s our interview:

Visit Ecopreneurist.

Business books by and about eco-entrepreneurs are all the rage these days. Biographies of newly famous entrepreneurs vie with “How to” books on greening your business to get your attention.

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, by John Elkington and Pamela Hartigan, takes a slightly different tack and explores how altruistically minded people operate a bit differently in the business arena than typical entrepreneurs.

Published by Harvard Business Press, this book reminded me a bit of, Blink and The Tipping Point, both by Malcolm Gladwell as the authors discuss how a small movement can gain momentum until reaching critical mass. Filled with case studies from around the world, ranging from Whole Foods to Band Aid, Elkington and Hartigan demonstrate how compassionate entrepreneurs use market based solutions to tackle problems and opportunities in a variety of situations.

After looking forward to it for several months, the Opportunity Green Conference is now just around the corner. To be held November 17 at UCLA, the conference’s organizers are asking a question that seems to be on everyone’s lips: “Is green the new gold?”

The conference will bring together those involved in all aspects of green business, from visionaries and entrepreneurs to executives and investors, all of whom are dedicated to building socially conscious, sustainable, and profitable [...]

In nearly every post I describe the reasons business should go green. I tell you about social responsibility, about the fact that potential employees find sustainability attractive and the assurance that you may save some money in the long run. What if I told you that going green could give you a significant edge over other businesses in the same sector? Well, its true. Recently, the Carbon Beta Equity Performance Study came to the conclusion that there

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Our common perception of a graffiti artist is a vandalistic rebel who works through a free venue to spread his message. Although there are many incredible artists who sprinkle our streets and alleyways with colorful, astonishing work, they don’t expect much respect from the common passerby for the work they do- until recently. The public environment, as it always has been, is a venue for artists and people to speak out.

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Makena Brown, grade 8, has a plan to help keep the planet healthy and make money, too. Makena collects all of her family’s recyclables and stores them in the back yard. About once a month, she and her family load up the car with the many bags of bottles and cans and take them to the local recycling center. Because it’s her project, Makena gets to keep the money paid by the recycling center

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Chocolate, chocolate, chocolate. The word is music to my ears, while the thing itself – when it is a bittersweet pearl of cocoa, or a spicy hazelnut praline, or again the warm melting heart of a rich gateau – why, no words can describe it! No wonder the famed Azetec Emperor Montezuma drank 50 cups of chocolate a day. No wonder the Swedish botanist Carl Linnaeus chose the name "Theobroma cacao" or "food of

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Last night, Thursday, October 18th, at the National Design Awards Gala in New York City was the announcement of the Peoples Design Awards. As part of National Design Week, Copper-Hewitt supports an annual competition where people nominate great design.

Voting has been open to the public online since mid September. As it is too late to cast your vote, it isn’t too late to congratulate the winner and find

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Warning: the online "edutainment" game at www.freerice.com is addictive. Side effects include the ability to sound smarter, increased levels of altruism and good karma, and the possibility of warm tingly feelings in your stomach.

What’s unique about the vocabulary-building game at Freerice.com — and the reason we think you should give it a gander — is that as you play you’re donating rice to feed hungry people through international aid agencies. A sister site

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I hope this is of interest. Please contact me for more info…Jerry