The Social Fashion Revolution is a web2.0 Movement
As my friend, Sustainable Lifestyle Guru and Karmakonsum founder Christoph Harrach states, the Green Fashion movement is a web2.0 movement. He calls it “Eco2.0″. Weather it’s true or not globally, in Germany most cool green fashion labels available are sold online.
Some labels go even further and let their customers be part of their communities deciding over styles, models, and where the money spent for charity goes to. Fair Trade clothing sold over music labels, online design contests, innovative ideas are getting so normal that we don’t even react. But isn’t it great to not only decide for wearing great clothes with a conscious feel, but also being able to connect to your clothing labels within social communities? In the end social fashion is starting to mean more than organic cotton, it can meanwhile mean that you as a costumer decide how the new collection looks!
One of my German favorites here are Armed Angels, who have a radical community approach combined with high ecological and social standards of their production and Fairliebt (”Fairly in love”), who sell simple Fair Trade shirts with a strong feeling for a new community of young, conscious buyers with a dedication to great style.
