Green Options

When I met Priya Haji, co-founder of World of Good, at the recent Natural Products Expo in Southern California, her business was growing rapidly, helped in no small part by funding by social lenders.Bubbly and determined, she knows first hand the challenges socially responsible business face attracting capital.

“There’s a consumer-driven demand for this kind of ethical consumption, but the debt markets don’t understand that,” (She says).

Making the rounds of traditional venture capital firms can be excruciating for eco-entrepreneurs. Traditional firms excited by the opportunities inherent in pursuing green ventures are often less than thrilled when social responsibility is part of the plan.

A great way to end a meeting with a traditional investor or banker is to say, “Oh, by the way, I give away 10 percent of my profits to charity.”