Green Options

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I admit it, I am addicted to the internet. However, this addiction isn’t all bad -  my hard earned internet savvy has paid off time and time again in the form of referrals and new clients. Without even having to overtly advertise, I have gotten many inquiries about my services and quite a few good clients from my online activities. I’ve also made a lot of friends in my field and networked with other designers that I can bounce ideas off of and partner with on creative pursuits, all online. Yes, the internet is a glorious thing.

One of my favorite things about using the internet to promote my business is that it’s green and inexpensive (if not free). So online marketing and social networking is a great way to get your name out there without using any paper or creating any trash. A good way to start your foray into the world of online marketing is to first establish a web site for your business. This will often be your potential customers’ first impression of your company, so it will be an important investment in both time and money. Once you have a web site, networking through social media sites is a great way to promote it and drive traffic to your site. Online marketing is a strategy that’s becoming more and more popular among entrepreneurs, and thankfully it is one with minimal impact on the planet.

In the wake of yesterdays annual meetings at ExxonMobil and Chevron that saw shareholders vote down several [...]

A new project sponsored by the Better World Foundation called On Day One is designed to help you do just that. Recently, I was able to ask Mark Leon Goldberg and Travis Moore a few questions about this exciting new project, as well as the Better World Foundation’s UN-themed blog called UN Dispatch.

Tim Hurst: What is the Better World Foundation and how did you get involved with the organization?

Mark Leon Goldberg: I should say at the outset that I am not a spokesperson for the Better World Campaign (BWC). I am a consultant to the BWC, which is a sister organization to the United Nations Foundation. But a good description of UNF can be found here. And BWC here.

I am well qualified to speak about how I got involved with them. From 2004 to 2006 I was a writer for the American Prospect magazine, a political monthly here in DC. At the prospect, I wrote about international affairs, specifically the United Nations and other institutions like the International Criminal Court. I’ve been fascinated with these subjects and have followed these issues closely for a long time. As my stint at the prospect was coming to a close, the United Nations Foundation contacted me and asked if I would help them write UN Dispatch, their new blog about the United Nations and international affairs. I readily accepted.

TH: Perhaps you could explain more about what your mission is at On Day One and the UN Dispatch blog. Who is your target audience?

The target audiences of UN Dispatch and On Day One are slightly different, though there is probably much overlap. UN Dispatch was started to fill what was a void in commentary about the United Nations. In general, when blogs mentioned the UN, the commentary tended to be fairly misinformed. UN Dispatch was founded to try and correct some of the misinformation out there about the UN. Our audience tends to be drawn from the advocacy, think tank, international organization and philanthropic communities.

We are very much part of the on-going foreign policy debate that is forever raging in the political blogosphere. We tend to be slightly wonky, but strive to be accessible to a wider audience. We also aggregate global news in a daily round-up we call “Morning Coffee.”

On Day One is slightly different. For a good description of On Day One’s history, goals and audience I will turn this over to On Day One’s leader, Travis Moore of the Better World Campaign.

The Green My Ride Facebook App

Huddler.com, the new green community of crowd-powered product reviews (and other good stuff), just released a new Facebook app that gives you yet another excuse to avoid what you really should be doing.

Green My Ride has a simple premise: start out as a gas guzzling, flower crushing monster vehicle, and by earning credits through various actions (below), you can earn more efficient cars (up to a solar-powered electric car) to display on your Facebook profile.

Editor’s note: We’re pleased to welcome Max Gladwell, of MaxGladwell.com, as a regular guest writer on sustainablog. Max Gladwell covers the nexus of social media and green living. We feel that these two trends and technological developments hold tremendous promise for improving quality of life for everyone on the planet.

If you’re reading this blog, then you’re on board with social media. There’s a good chance you belong to social networks like Facebook or MySpace. It’s likely that you Digg stories and even possible that you Twitter. These technologies and services, together with a growing number of others, make up the social web. It’s much like the regular web, but more interactive. More…social. It invites and even demands active participation from everyone. It has a global reach with viral capacity, and yet it’s bringing local communities closer together. It enables people to connect, organize, and make a difference as never before. Indeed, social media is a powerful force, one that the world’s CEOs are starting to acknowledge and take seriously.

Many entrepreneurs, activists, and marketers are leveraging the social web for positive change. In the process and by its very nature, they are giving each of us the tools to change the world and make it a better place. There are thousands of examples, which is precisely why Max Gladwell exists. Here are 10 worth exploring.

As a blogger and freelance journalist, I receive several to many press releases a day, promoting all sorts of products, web sites and events. As a marketing consultant, I write press releases for my clients and struggle with the time and energy that goes into creating something which, well… often isn’t read.

Silicon Valley Watcher, Tom Foremski puts it nicely:

Press releases are nearly useless. They typically start with a tremendous amount of top-spin, they contain pat-on-the-back phrases and meaningless quotes…

Press releases are created by committees, edited by lawyers, and then sent out at great expense through Businesswire or PRnewswire to reach the digital and physical trash bins of tens of thousands of journalists.

Each year in recent memory, General Motors (GM) has invited the press and other key influencers out to the famous Milford Proving Grounds to spend a day testing out its upcoming model year line of vehicles on a closed course. The company has learned a lot from their last (hilarious) attempt to leverage social media, and for the first time ever, they decided to bestow the same access upon writers from around the

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Electronic waste is a big environmental issue, and we’ve covered numerous ways that both electronics companies and consumers can reduce the amount of e-waste headed for landfills. While most recent efforts focus on reuse and/or recycling (which are both important), Israeli site FixYa harnesses "crowd power" (ie, social media) to help people fix their electronics rather than disposing of them. The main motivation behind FixYa was the increasing lack

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We’ve been working hard lately to reach out through some of the web’s most popular social media sites, but, until now, we were MIA from 800 lb. gorrilla in this space: Myspace. We’ve fixed that, though, and are pleased to unveil the GO Myspace page.

If you’re a member at Myspace, please add us as a friend, and ask your other friends to do so. We’ll be highlighting chosen

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