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I admit it, I am addicted to the internet. However, this addiction isn’t all bad - my hard earned internet savvy has paid off time and time again in the form of referrals and new clients. Without even having to overtly advertise, I have gotten many inquiries about my services and quite a few good clients from my online activities. I’ve also made a lot of friends in my field and networked with other designers that I can bounce ideas off of and partner with on creative pursuits, all online. Yes, the internet is a glorious thing.
One of my favorite things about using the internet to promote my business is that it’s green and inexpensive (if not free). So online marketing and social networking is a great way to get your name out there without using any paper or creating any trash. A good way to start your foray into the world of online marketing is to first establish a web site for your business. This will often be your potential customers’ first impression of your company, so it will be an important investment in both time and money. Once you have a web site, networking through social media sites is a great way to promote it and drive traffic to your site. Online marketing is a strategy that’s becoming more and more popular among entrepreneurs, and thankfully it is one with minimal impact on the planet.
Huddler.com, the new green community of crowd-powered product reviews (and other good stuff), just released a new Facebook app that gives you yet another excuse to avoid what you really should be doing.
Green My Ride has a simple premise: start out as a gas guzzling, flower crushing monster vehicle, and by earning credits through various actions (below), you can earn more efficient cars (up to a solar-powered electric car) to display on your Facebook profile.
By Max Gladwell •
May 12, 2008
Editor’s note: We’re pleased to welcome Max Gladwell, of MaxGladwell.com, as a regular guest writer on sustainablog. Max Gladwell covers the nexus of social media and green living. We feel that these two trends and technological developments hold tremendous promise for improving quality of life for everyone on the planet.
If you’re reading this blog, then you’re on board with social media. There’s a good chance you belong to social networks like Facebook or MySpace. It’s likely that you Digg stories and even possible that you Twitter. These technologies and services, together with a growing number of others, make up the social web. It’s much like the regular web, but more interactive. More…social. It invites and even demands active participation from everyone. It has a global reach with viral capacity, and yet it’s bringing local communities closer together. It enables people to connect, organize, and make a difference as never before. Indeed, social media is a powerful force, one that the world’s CEOs are starting to acknowledge and take seriously.
Many entrepreneurs, activists, and marketers are leveraging the social web for positive change. In the process and by its very nature, they are giving each of us the tools to change the world and make it a better place. There are thousands of examples, which is precisely why Max Gladwell exists. Here are 10 worth exploring.
National Geographic and kids social networking site Imbee have teamed up to facilitate communication between tweens aged 8-14 by creating a world-conscious online community. The website, National Geographic Kids Group, will feature blogs, videos, music, images, chatting, eco-tips and e-mail targeted at kids who are concerned with the environment.
Betsy Scolnik, president of National Geographic Digital Media, said "There’s something powerful about giving kids the tools to express themselves
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Are you a Facebook user (or even junkie)? Are you tracking your carbon emissions at MakeMeSustainable? Or, are you a lensmaster or frequest visitor to Squidoo? If so, come by, say "Hi," and join our groups and efforts at these popular sites!
The GO Facebook group is open to all members of the GO community. Join us, and add your comments to our wall, or your ideas to
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A movement of underground restaurants has taken off in recent years, with private dinner parties among strangers being hosted world wide. This phenomena is surely the result of online communication, the same world-changing action that has made the environmental and social justice movements advance with unprecedented momentum in the last decade. Cook the Vote unites the community building of a private supper club with what is, or should be, on most [...]
MakeMeSustainable.com
Editor's note: As many of you know, we often do a Weekend Web Review, but decided we'd wait one day to introduce you to MakeMeSustainable.com, which launched today.
So, you've installed CFLs, started walking instead of driving on those walkable trips, and set your hot water heater at the recommended 120 degrees. You're doing your part to help fight climate change, and that's great. But, do you ever wonder how much impact
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