I am a big fan of Conservation International (CI) and have been for ten years ever since I worked with the NGO during my previous life at a multinational corporation.  I admire CI’s collaborative approach by accepting the world’s largest corporations as part of the environmental solution and not just the source of the problem.  Realizing the importance of the private sector, CI created the Center for Environmental Leadership in Business (CELB) partnering with such companies as Starbucks, McDonald’s and Wal-Mart.

CELB’s mission is to leverage the power and reach of corporations to “improve human livelihoods through: innovative business practices that reduce companies’ ecological footprint, strategic investments in conservation opportunities and dynamic communications campaigns that engage consumers and employees worldwide to take action in their everyday lives.”

As part of their progressive communications campaign, CI recognized the influence and reach of social networking and social media.  And now, they are set to launch a groundbreaking tool designed to catalyze personal and collective action via the connective power of the web.  Are you ready for “Team Earth”?

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Editor’s Note: Michael Brito is a social media strategist at Intel. You can find him roaming the intrawebs on Twitter, Facebook or his social media blog.

Climate change is upon us, indeed; no need to argue that point. But how on Earth are we supposed to react to its affect on food production, water resources, ecosystems, energy demand, insurance costs, etc?  Current research suggests that the Earth will warm over the next century and the rate of warming is steadily increasing. So the question needs to be asked, “What are we doing to prepare ourselves for these changes and how can people easily get involved in affecting positive change?”

Recently, Intel officially launched Progress Thru Processors; a new Facebook application that uses idle PC processor power for projects that are geared toward life changing research such as finding cures for deadly diseases and combating climate change.

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In light of the barrage of data on the decline of direct mail, I’ve done a lot of writing these days in the defense of print. But the psychographics of your customer or prospect base (such as Hispanic teens) may well determine which medium (or media) you use. That could mean greening your marketing program at the same time.

I’m never a fan of reducing your use of print simply for the sake of greening. After all, electronic media have their own carbon footprints, too. They are just hidden in energy use, disposal of used electronic equipment, and so on. Comparing the carbon footprints of the two can be very complicated.

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Now I admit, the economy probably has something to do with that. With even the seemingly most secure job now looking a little shaky, people are flocking to upload their credentials on this site.

But for entrepreneurs and other freelance professional, Linkedin has always been a great spot to be. And there are quite a number of those active in the green world already there. So, if you haven’t yet joined or aren’t quite sure how to maximize your presence, here are a few tips.

1. Before you post a profile, take a look at a few of people you know. Try mine – notice how I feature an award I won for “green” in my professional headline. Other people include their phone number or email. Many in the sustainable businesses include their business name or if it doesn’t connote “green” add key words like “eco” or “green”. Google does pick up Linkedin profiles so including key words in your Linkedin profile means you show up in Google searches as well as Linkedin searches. Don’t’ worry if your profile isn’t perfect, you can update as often as you like and while Linkedin does notify your network that you have made changes- it doesn’t say what they were (helpful if you make radical changes to your job history.)

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The Pennsylvania-based creators of myYearbook have gone beyond mere social networking to cause-based social networking. Their site’s Causes section encourages teens in the 10-million-member-and-counting network to turn their lunch money into real money for charity.

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People love to talk about themselves.  They also love to talk about the things they love (and hate for that matter).   Using Facebook or Ning or any other social network to initiate research on your product using this format has tremendous potential because it: 1) requires a long list…this means patterns will emerge; 2) it also means that people will be forced to think beyond the top well-published “issues”, they’ll be forced to think about the emotions and situations which cause them to love or hate - this leads to real usable insightful information;   and 3) besides yet another reason to publish a personal opinion, who doesn’t love participating in the trendiest thing out there?

Now, 25 Random Things about Me…….

image credit: Creative Commons by Cristina&David

[Creative Commons photos by Dean Shareski]

The short messaging service allows users to post up to 140 character long updates or tweets from their computers or cell phones. Folks can follow each other, keeping an eye on tweets from friends and likeminded people. Since you can pretty much tweet from anywhere, Twitter has evolved into a great resource for first-hand updates about current events. Lately, I’ve noticed that it’s also a fantastic way to get folks to get active!

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GreenTalk Radio host Sean Daily discusses green marketing for businesses with Maryanne Conlin, a lead writer for Ecopreneurist and Inspired Economist, and a green marketing consultant with expertise in targeting LOHAS consumers. [Courtesy of our friends at GreenLivingIdeas.com]

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GreenTalk Radio host Sean Daily talks with Danielle Brigida, a marketing and social media expert working with the National Wildlife Federation, about the use and value of social media for wildlife preservation and other environmental causes. [Courtesy of our friends at GreenLivingIdeas.com]

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Companies who miss the importance of the social media ship may actually risk the same fate as companies who thought the Internet was a fad. That sounds extreme, but over half the nation is already on a social network. They upload photos and videos or share shopping reviews. Customers are changing how they want companies to interact with them. The more that happens, the more companies will be left in the dust.

Since many if not most companies only have a hazy idea of how social media works and why in the world they should jump into the fray, some are slow to take the plunge. This is perhaps less true of new and old media companies. You can find Ecopreneurist and Green Options on Twitter, along with the New York Times, CNN and The BBC.

Besides Twitter, there are of course a whole host of ways to reach out to your customers and engage them on a one-to-one basis. There is Facebook and Myspace as well as a fast growing selection of newer sites. There are blogs and blogger networks, as well as, shopping social networking sites. There are community forums for a variety of topics and there are media sharing sites like Flickr and Youtube.

All of these should be considered for a social media campaign, but not all should be used. Why? This depends a lot on the company and product.

For example, as a social media marketing consultant, I focus on green products and on women’s products. I know the Mommy and female blogger and The Mommy and female social media market. I know the green market. What tools they use and where one can find green consumers. I recommend tools that make sense for my clients. Not all of the tools that Liz Strauss or Jeff Pulver suggest do that, though I follow and admire them both, but they often serve different markets.

One thing on which we all agree, though is Twitter. Though less than 2 years old, Twitter is rapidly becoming the go to place for both questions and answers. Have a question on organic food? Direct message @WholeFoods, an early and excellent user of social media. Follow Seventh Generation and find updates answers on a variety of green topics.

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When I look at my email inbox, it seems that double-digit percentages of incoming emails now have something to do with green. Manufacturers, retailers, service providers — they are all finding green angles to their company announcements. Even opening a Twitter account is an excuse to say marketing is going green by reducing the amount spent on print.

As I was participating in an online discussion as part of an industry discussion group, I was pleased to see that a regional lettershop, St. John Associates, was also promoting its sustainability efforts. At the bottom of its posts, as part of its company signature, it included the following:

We are an EPA Certified Green Power Partner!

We buy enough monthly Wind Power RECs to offset 50% of our electricity usage and enough monthly Carbon Offset credits to cover 100% of our direct emissions!

Want to know more about our environmental efforts? Visit our website at . . .

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“It’s Digg for Green.” When you first access hugg.com’s homepage, that’s the message that pops up by its logo. Unfortunately, the user generated database of green articles never caught on like Digg, and as of next Monday, November 17th, it will not be accepting new submissions. At the end of this year, Hugg.com will be closed for good.

At the top of  Hugg.com’s homepage is a message that says “Please Read”:

On November 17th, 2008, Hugg will no longer accept new submissions or registrations. Hugg will remain publicly viewable until the end of the year, at which time Hugg.com will be closed. The Hugg.com domain will be directed towards a new feature on the TreeHugger forums where participants will be able to post and comment on interesting green links (coming soon). We welcome you to the thriving community at the TreeHugger forums and hope you’ll join us now to carry on the discussion. Go ahead and poke around on the forums - we think you’ll like it and enjoy conversing with such a diverse group of intelligent, passionate people!

We would like to express our gratitude and appreciation to the many Hugg users who have poured time and energy into providing the community with tons of great content. Unfortunately, due to increasing maintenance costs, we can no longer provide Hugg with the resources it needs to continue.

So what happened?

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The program, called “SmartBiking,” encourages bikers to interact in novel ways including through a Facebook app called “I crossed your path.”

According to Christine Outram, the principal research assistant on the project, the Facebook app creates a “social network for cyclists, allowing them to link up with people they may have ridden past during the day and potentially establish new connections.”

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I joined Ravelry in April, and since then, it’s my go-to place for (free!) knitting patterns and ideas. Just like Facebook or MySpace, users have a profile, make friends, and can join groups. It’s also got handy organizing features, such as a queue for projects you are working on or patterns you’d like to try, or cataloging features for your yarn stash or needle supply. It will also link to my blog and update my friends and my profile whenever I post there. It’s incredibly user-friendly–I’ve never had a technical problem using it.

There are several green-themed groups on Ravelry, each with a message board with tips for green crafting.

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One of my favorite things about using the internet to promote my business is that it’s green and inexpensive (if not free). So online marketing and social networking is a great way to get your name out there without using any paper or creating any trash. A good way to start your foray into the world of online marketing is to first establish a web site for your business. This will often be your potential customers’ first impression of your company, so it will be an important investment in both time and money. Once you have a web site, networking through social media sites is a great way to promote it and drive traffic to your site. Online marketing is a strategy that’s becoming more and more popular among entrepreneurs, and thankfully it is one with minimal impact on the planet.

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The Green My Ride Facebook App

Huddler.com, the new green community of crowd-powered product reviews (and other good stuff), just released a new Facebook app that gives you yet another excuse to avoid what you really should be doing.

Green My Ride has a simple premise: start out as a gas guzzling, flower crushing monster vehicle, and by earning credits through various actions (below), you can earn more efficient cars (up to a solar-powered electric car) to display on your Facebook profile.

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Editor’s note: We’re pleased to welcome Max Gladwell, of MaxGladwell.com, as a regular guest writer on sustainablog. Max Gladwell covers the nexus of social media and green living. We feel that these two trends and technological developments hold tremendous promise for improving quality of life for everyone on the planet.

If you’re reading this blog, then you’re on board with social media. There’s a good chance you belong to social networks like Facebook or MySpace. It’s likely that you Digg stories and even possible that you Twitter. These technologies and services, together with a growing number of others, make up the social web. It’s much like the regular web, but more interactive. More…social. It invites and even demands active participation from everyone. It has a global reach with viral capacity, and yet it’s bringing local communities closer together. It enables people to connect, organize, and make a difference as never before. Indeed, social media is a powerful force, one that the world’s CEOs are starting to acknowledge and take seriously.

Many entrepreneurs, activists, and marketers are leveraging the social web for positive change. In the process and by its very nature, they are giving each of us the tools to change the world and make it a better place. There are thousands of examples, which is precisely why Max Gladwell exists. Here are 10 worth exploring.

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National Geographic

Betsy Scolnik, president of National Geographic Digital Media, said "There’s something powerful about giving kids the tools to express themselves and to share common interests such as a love of animals and the environment that National Geographic represents. We hope that by using the social-networking tools that imbee.com provides, kids who visit our National Geographic Kids site can connect with other kids online who are inspired to care about the planet and the people, places and animals on it, in a safe, kid-friendly way."

The site also features content on animal, plant, and insect life, geography, science, and culture, and is highly controlled and secure so that the site remains safe for children. There’s also updates from the National Geographic Kids Hands-On Explorer Challenge, which led a group of 15 kids to South Africa in August 2007, and features their blogs and photos.

Overall, this site still has room to grow, but it’s a safe alternative to the MySpace/Facebook phenomenon. I appreciated the overlapping content with National Geographic Kids–the latter’s got phenomenal green stuff for the tween set. It’s worth checking out if you’ve got a kid who loves the environment and the computer.

The GO Facebook group is open to all members of the GO community. Join us, and add your comments to our wall, or your ideas to our discussion board. We’ll get photos and such up as we get them…

The GO MakeMeSustainable group is also open to all members of the community. We’ve set a goal of reducing our carbon emissions by 30% (though we’re already well beyond that), so add your cuts in CO2 to our effort.

At GO’s Squidoo space, you can keep a close eye on some of your favorite GO series, including:

• Green Myth-Busting
• Green Style Spotlight
• Red, Green & Blue
• Weekly DIY
• Weekend Grub
• Weekend Review

Remember: anytime you click on an ad on a GO Squidoo page, the money we earn goes directly to Dos Margaritas.

We’re just getting started with making our move into various social networking spaces… stay tuned!