US’ oldest environmental group launches social network for hikers
You’ve heard of trail networks, well how about the network, Trails? Sierra Club Trails, that is. Don’t feel bad if you haven’t because it’s brand new. On Thursday, The Sierra Club launched what is being billed as the world’s first-ever comprehensive hiking wiki. Like other wikis, the meat behind Trails (or the GORP, as the case may be) is [...]
By Timothy B. Hurst •
March 31, 2009
The Gort Cloud:
The Invisible Force Powering Today’s Most Visible Green Brands
by Richard Seireeni with Scott Fields
240 pp. Chelsea Green
It is like what Van Jones called the “invisible network of networks.” Everyone who is in it (and some who stand outside it) know it is there, but they just aren’t sure how to define it, or what shape it takes.
In a new book called The Gort Cloud, branding expert Richard Seireeni takes a stab at capturing the moving target of social networks, sustainability, and green business and captures it with the perfect metaphor — a cloud. But Seireeni doesn’t use any old cloud for his metaphor, the book gets its name from an amorphous field of stellar debris called the Oort Cloud. Seireeni writes:
“I began to think of this particular green network as something tangible with a mission and with a collective membership of like-mined people. It wasn’t a single community. It wasn’t a movement, It defied easy definition.”
By mcmilker •
February 3, 2009
Trying to determine how to best build your list of followers can be a challenge and a raging argument is going on right now with the Twitterati on quality versus quantity. Is it better to follow lots of people and have lots of followers or does the quality of the follower matter
By mcmilker •
February 7, 2008
Benjamin Brown, the CEO of Web start-up MakeMeSustainable.com feels that tapping social networking on the Web is the best way to build a business with an environmental slant.
I’d have to say that we at Ecopreneurist agree. While most businesses focus on attracting mainstream media visibility, as we said here, often the best way for eco-entrepreneurs to grow their businesses is to build grassroots support. In the world of [...]
