Green Options » social venture http://greenoptions.com/tag/social-venture Posts tagged 'social venture' Fri, 08 Feb 2008 17:50:30 +0000 http://wordpress.org/?v=2.5.1 en Get Started With Your New Green Business, No Matter How Small the Start http://ecopreneurist.com/2008/02/08/get-started-with-your-new-green-business-no-matter-how-small-the-start/ http://ecopreneurist.com/2008/02/08/get-started-with-your-new-green-business-no-matter-how-small-the-start/#comments Fri, 08 Feb 2008 17:50:30 +0000 Leah Edwards http://ecopreneurist.com/2008/02/08/get-started-with-your-new-green-business-no-matter-how-small-the-start/ Revolution Foods is a fascinating start up — a for-profit company focused on a public health issue (obesity), in a highly regulated “industry” (meals served in schools), with venture capital funding. When I heard that co-founder and CEO Kristin Groos Richmond was going to speak about the founding of her green company, I had to go hear how she got the idea, how she got Whole Foods to become a partner before Revolution Foods was even off the ground, and how she obtained venture funding.
RevFood2At an event co-sponsored by the UC Davis Center for Entrepreneurship and the Davis Net Impact chapter, on January 24, 2008, Groos Richmond advised attendees to do a pilot project when starting a company. Although she acknowledged the importance of the startup business fundamentals (identifying a market need and researching what the market really wants) before starting, her advice was to get started with a pilot project as soon as possible.

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