Editor’s Note: The is a guest contribution by Danny Kennedy, President of Sungevity. This is part of a series from the CEO’s of major solar companies. You can follow the complete series here.
Sometimes it is hard to contemplate what a good news story our industry – solar sales and installation – and the broader clean energy economy really represents. I was reminded on Monday at the graduation ceremony [...]
Editor’s Note: The is a guest contribution by Ian Rogoff, Chairman of the Nevada Institute for Renewable Energy Commercialization, and Chairman and CEO of The Helio Group (parent company to HelioPower). This is the sixth post in a series from the CEO’s of major solar companies. You can follow the complete series here.
There is a long overdue debate underway in industry and political circles regarding the merits [...]
Editor’s Note: The is a guest contribution by Edward Fenster, CEO and co-founder of SunRun. This is the fifth post in a series from the CEO’s of major solar companies. You can follow the complete series here.
As solar power and other renewable energy sources grow, so does awareness and debate about the role of renewable energy certificates (RECs). As the CEO of SunRun, which is the [...]
Editor’s Note: The is a guest contribution by Danny Kennedy, President of Sungevity. This is the fourth post in a series from the CEO’s of major solar companies. You can follow the complete series here.
Like a tide turning, there’s a big shift happening in the solar market that many people aren’t really seeing because they’re bobbing about on an ocean of opportunity. The implications are huge in terms of who will get capital and attention in the industry, and the trend should lift all boats and take this solution to climate change further than before.
Editor’s Note: The is a guest contribution by Angiolo Laviziano, President and CEO of REC Solar Inc. This is the third post in a series from the CEO’s of major solar companies. The first post was by the SolarCity CEO, Lyndon Rive, and the second was by groSolar CEO Jeff Wolfe. You can follow the complete series here.
Two phrases that are often repeated in the solar industry are “Grid Parity” and “Cost Roadmap”. Grid parity is generally considered to be a key goal of the solar industry. Grid parity will be achieved in the U.S. when customers are motivated to buy solar because the investment has a sufficient return WITHOUT any subsidies from the federal or state government. At present, most people consider PV to be a financially acceptable investment only if federal, state and rebate incentives are applied.
Currently, the rebates and tax credits offered by the government improve the financial return of a solar project together with other factors, such as the solar electric system cost (lower is better for the return), sun exposure on site (higher is better) and the cost of electricity that the solar system is substituting (higher is better).
The cost of electricity is of particular importance: solar substitutes for electricity demand on the customer’s side of the meter, where it competes with the retail price of electricity. This is in contrast to wind power, which is generated on the utility side of the meter, and therefore competes with the much lower wholesale rate of electricity.
Editor’s Note: Jeff Wolfe is the co-founder and CEO of groSolar. This is the second post in a series from the CEO’s of major solar companies. The first post was by the CEO of SolarCity, Lyndon Rive. You can follow the complete series here.
groSolar operates in the downstream solar market. We are affected by all the US and global macro economic trends. I describe the current economic conditions as a Vortex. Heavy winds of the economy swirling downward, a huge updraft caused by declining raw material and finished goods prices, and sweeping cross-currents of over-supply and the failure of major banks to provide normal business services.
But within this maelstrom is a gentle wind of opportunity. Finding this breeze, like finding a thermal in a hang glider, can not only fuel a great ride, but can bring your company to new heights. This is more easily said than done!
Editor’s Note: Lyndon Rive is the co-founder and CEO of SolarCity, a national leader in solar power. This is the first in a series of posts from the CEOs of major solar companies.
Is it May already? Maybe it’s just me, but the media didn’t seem to make as big a deal over Earth Day as it has the last few years. I noticed that Vanity Fair didn’t do a “green issue” this year, and according to John McCaslin on Town Hall, Outside, Discover, Mother Jones, Newsweek and Time cut back on their Earth Day green issues too.
Treehugger reported that Vanity Fair is going to spread its environmental articles throughout the year, and this section of the magazine’s Web site seems to support that. But McCaslin calls it “green fatigue.” I think they’re both right.
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