Solar Days - Making Solar Energy Cool?
It’s been suggested by some that the popularity of the Toyota Prius was brought about not by it’s technology, but by marketing - leading edge technology perception, and the gadget factor of that LCD display showing you how much energy you were regenerating made it a must have for many gadget nuts.
So could the same hold true for solar energy? There is a certain coolness factor to generating your own electricity, and just like the Prius you get a nifty display showing the amount of energy being produced by your solar installation.
However, there are few people in Europe who fully understand solar power, with many believing it to be too expensive or impractical in the less sunny parts of the continent. With this in mind, the European Photovoltaic Industry Association has organised ‘Solar Days’ this weekend in Belgium, France, Germany, Italy, the Netherlands, Portugal, Spain, Slovenia, Switzerland, Denmark, Norway and Britain.

