Computer technology is always about being one step ahead of competitors. Information technology moves faster than light it seems, and by the time your new computer arrives at your doorstep, it is already out of date. Dell, whose computers can be found in most offices, homes, and campuses across the country, has been doing its best to stay ahead of the curve.

Proving it is both environmentally friendly and hip to the trends of popular culture, Dell has just finished installing a grove of solar trees at its Corporate headquarters in Round Rock, Texas.

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Envision Solar is causing a lot of excitement in the beleaguered shopping mall world with its innovative use of solar energy: as Solar Trees™ in a Solar Grove™. Panels placed on retail parking lots — traditionally barren, heat-producing landscapes — can now provide shade for customers, while generating up to a half-megawatt of electricity. They can also block light pollution from nighttime parking lot lighting. I spoke to Pamela Stevens, EVP of Promotional Development for Envision Solar, who was visiting Las Vegas for the ICSC Recon show.

“In a competitive economic environment, shopping malls and big box stores are looking for a way to differentiate themselves. Our Solar Trees are not hidden away on the rooftop, and so they create visibility for the store, while providing comfortable shade for their customers, and generating clean energy.”

In addition, financing programs let retailers enjoy the benefits while avoiding initial capital outlays, making these clean energy generators even more appealing and easier for retailers to adopt. Down the road, Envision’s designers hope to make the solar parking lot the ideal place for recharging electric vehicles. I applaud Envision Solar, which was founded by architects seeking ways to design for sustainability, for seeing a problem and turning it into an asset.