Saying It With Solar: eSolar’s Independence Day Display
Solar is already a source of power. Now some hope solar projects’ striking appearance can also make them a powerful marketing tool.
For the Fourth of July, concentrating solar-thermal startup eSolar programmed a quarter square mile of mirrors in Lancaster, Calif., to form the American flag and the Statue of Liberty.
The point? To celebrate Independence Day, and to help lobby for the American Clean Energy and Security Act, also known as the Waxman-Markey bill, which would enact a carbon cap-and-trade program and other emission-reduction measures if approved and signed into law. The House of Representatives passed the controversial bill last month, and the Senate is now considering it.
