Earth Day marketing without the one-time PR ’stunts’

Olga Orda — Thu, 09 Apr 2009 22:22:00 +0000

Earth Day takes place this April 22nd.

As a green leader or entrepreneur, the day begs the question, what will you be doing?

In a mad public relations world that anchors on events as a tangible “touch point” in lieu of diving into the messier (and harder to track or control) world of ‘awareness’, Earth Day is one of many symbols (i.e. polar bears) we use when speaking to some of the starker and concrete practices of the planet’s ecological anxieties.

Soles4Souls Helps Consumers Recycle Shoes

Allison Boyer — Sun, 22 Mar 2009 04:16:51 +0000

Donating your old shoes may seem gross, but Soles4Souls gives consumers a non-smelly option.

This is about more than recycling - it is also about safety and health. When someone in a developing country doesn’t have shoes, they could step step on something that causes infection, and even death. According to AboutMyPlanet,

There are plenty of people in Canada and the United States who need shoes, and they provide those shoes. In fact, after the large disasters of Hurricane Katrina, Hurricane Rita and the Asian Tsunami, Soles4Souls donated over one million pairs of shoes.

Of course, not every pair of old shoes qualifies! Kids grow out of shoes really quickly, though, and almost everyone has a pair of shoes in their closet that they just don’t like or wear often. Consider recycling them with Soles4Souls.

Picture via sxc.hu.

Green Options » Soles4Souls

Earth Day marketing without the one-time PR ’stunts’

Soles4Souls Helps Consumers Recycle Shoes

Donating your old shoes may seem gross, but Soles4Souls gives consumers a non-smelly option.