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  <title>Green Options &#187; sony</title>
  <link>http://greenoptions.com/tag/sony</link>
  <description>Posts tagged 'sony'</description>
  <pubDate>Thu, 26 Feb 2009 22:36:32 +0000</pubDate>
  <generator>http://wordpress.org/?v=2.5.1</generator>
  <language>en</language>
  <item>
    <title>Sony Exhibiting Hybrid Fuel Cell Batteries in Tokyo</title>
    <link>http://cleantechnica.com/2009/02/26/sony-exhibiting-hybrid-fuel-cell-batteries-in-tokyo/</link>
    <comments>http://cleantechnica.com/2009/02/26/sony-exhibiting-hybrid-fuel-cell-batteries-in-tokyo/#comments</comments>
    <pubDate>Thu, 26 Feb 2009 22:36:32 +0000</pubDate>
    <dc:creator>Ariel Schwartz</dc:creator>
    
		<category><![CDATA[products]]></category>

		<category><![CDATA[transportation]]></category>

    <guid isPermaLink="false">http://cleantechnica.com/2009/02/26/sony-exhibiting-hybrid-fuel-cell-batteries-in-tokyo/</guid>
    <description><![CDATA[<p><a href="http://cleantechnica.com/files/2009/02/sony-portable-fuel-cell-20090225-600.jpg"><img class="aligncenter size-full wp-image-2234" src="http://go635254.s3.amazonaws.com/cleantechnica/files/2009/02/sony-portable-fuel-cell-20090225-600.jpg" alt="" width="500" height="375" /></a></p>
<p>If you&#8217;re in Tokyo tomorrow, make sure to check out Sony&#8217;s exhibit at the FC EXPO 2009. The company will <a href="http://www.engadget.com/2009/02/25/sony-shows-off-its-latest-fuel-cells-and-cola-powered-batteries/">display </a>the newest version of its hybrid fuel cell, which contains a Li-on battery and a methanol fuel cell.</p>
<p><a href="http://cleantechnica.com/2009/02/26/sony-exhibiting-hybrid-fuel-cell-batteries-in-tokyo/" class="more-link">Read more of this story &#187;</a></p>
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  </item>
  <item>
    <title>GreenHeart Concept Phone Spotted in Copenhagen</title>
    <link>http://cleantechnica.com/2008/09/29/greenheart-concept-phone-spotted-in-copenhagen/</link>
    <comments>http://cleantechnica.com/2008/09/29/greenheart-concept-phone-spotted-in-copenhagen/#comments</comments>
    <pubDate>Tue, 30 Sep 2008 04:08:47 +0000</pubDate>
    <dc:creator>Ariel Schwartz</dc:creator>
    
		<category><![CDATA[business]]></category>

		<category><![CDATA[products]]></category>

    <guid isPermaLink="false">http://cleantechnica.com/2008/09/29/greenheart-concept-phone-spotted-in-copenhagen/</guid>
    <description><![CDATA[<p><a href="http://cleantechnica.com/files/2008/09/1222275622se-green-heart-phone-front.jpg"><img class="aligncenter size-full wp-image-1207" src="http://go635254.s3.amazonaws.com/cleantechnica/files/2008/09/1222275622se-green-heart-phone-front.jpg" alt="greenheart" width="406" height="270" /></a></p>
<p><a href="http://www.goodcleantech.com/2008/09/sony_ericsson_greenheart_conce_1.php">GoodCleanTech</a> reports that the Sony Ericsson Greenheart Concept phone was spotted at a Sony event last week in Copenhagen. The <a href="http://www.sonyericsson.com/cws/corporate/press/pressreleases/pressreleasedetails/key.PressResource.Sustainability_final-20080924">phone</a> will be an amalgam of &#8220;green&#8221; factors, including a bio-plastic shell, HTML-based manuals, a recycled plastic keypad and an energy-efficient charger that uses only 3.5 mW of power during standby.</p>
<p><a href="http://cleantechnica.com/2008/09/29/greenheart-concept-phone-spotted-in-copenhagen/" class="more-link">Read more of this story &#187;</a></p>
]]></description>
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  </item>
  <item>
    <title>Free Patent Details Revealed By Bosch, Du Pont and Xerox</title>
    <link>http://inspiredeconomist.com/2008/09/09/free-patent-details-revealed-by-bosch-du-pont-and-xerox/</link>
    <comments>http://inspiredeconomist.com/2008/09/09/free-patent-details-revealed-by-bosch-du-pont-and-xerox/#comments</comments>
    <pubDate>Tue, 09 Sep 2008 12:57:19 +0000</pubDate>
    <dc:creator>Chris Milton</dc:creator>
    
		<category><![CDATA[Innovation and Design]]></category>

    <guid isPermaLink="false">http://inspiredeconomist.com/2008/09/09/free-patent-details-revealed-by-bosch-du-pont-and-xerox/</guid>
    <description><![CDATA[<p><a title="Bosch Group" href="http://www.bosch.com" target="_blank"><img class="alignleft size-full wp-image-700" src="http://go635254.s3.amazonaws.com/inspiredeconomist/files/2008/09/yt_patent.gif" alt="" width="133" height="200" />Bosch</a>, <a title="Du Pont" href="http://www.dupont.com" target="_blank">Du Pont</a> and <a title="Xerox Corporation" href="http://www.xerox.com" target="_blank">Xerox </a>have joined <a title="Eco Patent Commons" href="http://www.wbcsd.org/includes/getTarget.asp?type=p&#38;id=MTQ3NQ&#38;doOpen=1&#38;ClickMenu=LeftMenu" target="_blank">the Eco Patent Commons</a>, an international effort to speed up the progress of sustainable development.</p>
<p><a title="Bosch Du Pont and Xerox Join Eco-Patent Commons" href="http://www.csrwire.com/News/13035" target="_blank">Their paticipation</a> brings the number of free patents available for use by anyone in the world to 69, more than doubling the original number.</p>
<p>Hosted by the <a title="World Business Council for Sustainable Development" href="http://www.wbcsd.org" target="_blank">World Business Council for Sustainable Development</a> (WBCSD) the Commons was <a title=" Corporations Go Public With Eco-Friendly Patents" href="http://www.csrwire.com/News/10706.html" target="_blank">established in January this year</a> by <a title="International Business Machines" href="http://www.ibm.com/" target="_blank">IBM</a>, <a title="Nokia" href="http://www.nokia.com/" target="_blank">Nokia</a>, <a title="Pitney Bowes" href="http://www.pb.com" target="_blank">Pitney Bowes</a> and <a title="Sony" href="http://www.sony.com/" target="_blank">Sony</a> in response to a growing dilemma among large businesses.
<p><a href="http://inspiredeconomist.com/2008/09/09/free-patent-details-revealed-by-bosch-du-pont-and-xerox/" class="more-link">Read more of this story &#187;</a></p>
]]></description>
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  </item>
  <item>
    <title>TV&#8217;s Go Digital, but Where Do Old TV&#8217;s Go?</title>
    <link>http://cleantechnica.com/2008/07/19/tvs-go-digital-but-where-do-old-tvs-go/</link>
    <comments>http://cleantechnica.com/2008/07/19/tvs-go-digital-but-where-do-old-tvs-go/#comments</comments>
    <pubDate>Sat, 19 Jul 2008 22:50:55 +0000</pubDate>
    <dc:creator>Courtney Carlisle</dc:creator>
    
		<category><![CDATA[recycling]]></category>

		<category><![CDATA[technology]]></category>

    <guid isPermaLink="false">http://cleantechnica.com/2008/07/19/tvs-go-digital-but-where-do-old-tvs-go/</guid>
    <description><![CDATA[<p><a href="http://cleantechnica.com/files/2008/07/molr-mdd.jpg"><img class="alignleft size-medium wp-image-704" src="http://go635254.s3.amazonaws.com/cleantechnica/files/2008/07/molr-mdd.jpg" alt="Photo Courtesy of SONY" width="273" height="217" /></a>On February 17, 2009 television stations will go digital, meaning that analog TV&#8217;s will not longer receive a signal, leaving <em>millions</em> of analog TV owners with a dark and useless TV set. As technology is rapidly advances, we are constantly &#8216;trading up&#8217; to get a faster connection and sharper image - whether its a <a href="http://www.flipswap.com">cell phone</a>, <a href="http://www.techforward.com">MP3 player</a> or television.</p>
<p>Unfortunately, we don&#8217;t have a comprehensive way to deal with E-waste. In fact, when the stations go &#8216;lights out&#8217; on analog sets next year, there isn&#8217;t an e-waste program to handle the discarded TV&#8217;s. Currently, only Sony electronics has offered to take back and recycle old Sony sets. If old sets aren&#8217;t properly disposed of, we face cadmium, lead, beryllium seeping into the soil and contaminating our water supply.</p>
<p>According to the <a href="http://takebackmytv.com/page/speakout/TakeBackMyTV">Take Back My TV</a> campaign this is the largest government mandated obsolescence program in US history. The Sony announced their recycling campaign earlier this year in a release that noted the amount of e-waste is on the rise and the issue is becoming increasingly crucial as the FCC-mandated switch to all digital TV signals in February 2009 nears. The Consumer Electronics Association expects at least 30 million digital televisions to be sold in the U.S. this year alone.</p>
<p><em>Photo credit: Sony</em></p>
<p>Related Posts on E-Waste and Recycling Electronics:</p>
<ul>
<li><a href="http://cleantechnica.com/2008/04/14/green-pcs-and-optimizing-their-lifecycle/">Green PC&#8217;s</a></li>
<li><a href="http://ecopreneurist.com/2008/06/12/erasing-electronics-buyer-remorse/">Erasing Electronics Buyer&#8217;s Remorse</a></li>
<li><a href="http://ecopreneurist.com/2008/01/10/what-to-do-with-your-old-electronic-devices-get-paid-help-those-in-need/">What to Do with Your Old Tech</a></li>
</ul>
]]></description>
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  </item>
  <item>
    <title>Greener Gadgets Conference 2008</title>
    <link>http://sustainablog.org/2008/02/02/greener-gadgets-conference-2008/</link>
    <comments>http://sustainablog.org/2008/02/02/greener-gadgets-conference-2008/#comments</comments>
    <pubDate>Sat, 02 Feb 2008 23:04:48 +0000</pubDate>
    <dc:creator>Kyle  Weatherholtz</dc:creator>
    
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Events &amp; Contests]]></category>

		<category><![CDATA[Uncategorized]]></category>

    <guid isPermaLink="false">http://sustainablog.org/2008/02/02/greener-gadgets-conference-2008/</guid>
    <description><![CDATA[<p><img src="http://go635254.s3.amazonaws.com/sustainablog/files/2008/02/greenergadgetsopening.jpg" alt="greener gadgets" /></p>
<p>I volunteered this year, on behalf of the <a href="http://www.o2nyc.org/">O2 NYC</a>, <a href="http://greenoptions.com/">Green Options</a> and my firm <a href="http://www.greenmarketing.com/">J. Ottman Consulting</a>, at the inaugural <a href="http://www.greenergadgets.com/">Greener Gadgets</a> conference on Friday, February 1st. On this raining day in midtown Manhattan I was happy to be inside the McGraw-Hill Conference Center on 49th Street. The conference was presented by research firm  <a href="http://marcalt.com/">Marc Alt &#38; Partners</a> and design blog <a href="http://inhabitat.com/">Inhabitat</a> and brought out quite the group of designers, engineers, students, press and environmentalists. The speakers included the Head of Environment for North America at Nokia, Director of Product Take Back and Recycling at HP, and the Director of Corporate Environment, Safety, and Health at Sony, just to name a few.</p>
<p>I arrived at the conference about 9:30 am and was happy to notice as I walked in the doors, three disposal cans labeled &#8220;Waste, Recycling and Compost&#8221; and someone monitoring them. After I grabbed a stiff cup of coffee, in a mug as opposed to a paper cup, and checked my coat, I picked up my volunteer badge and headed in to hear the opening keynote speech. This speech, by artist and digital photographer <a href="http://www.chrisjordan.com/">Chris Jordan</a>, was my absolute favorite of the day and I feel served to kick start the conference with the correct perspective of American mass consumption (something we all need in large daily doses).
<p><a href="http://sustainablog.org/2008/02/02/greener-gadgets-conference-2008/" class="more-link">Read more of this story &#187;</a></p>
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  </item>
  <item>
    <title>Eco-Effective Innovation: Sugar Technology and the Sony Bio-Battery</title>
    <link>http://elizabethredmond.greenoptions.com/2007/09/05/eco-effective-innovation-sugar-technology-and-the-sony-bio-battery/</link>
    <comments>http://elizabethredmond.greenoptions.com/2007/09/05/eco-effective-innovation-sugar-technology-and-the-sony-bio-battery/#comments</comments>
    <pubDate>Wed, 05 Sep 2007 14:01:57 +0000</pubDate>
    <dc:creator>Elizabeth Redmond</dc:creator>
    
		<category><![CDATA[Agriculture]]></category>

		<category><![CDATA[Alternative Fuels]]></category>

		<category><![CDATA[Big Business]]></category>

		<category><![CDATA[Consumer Products]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Green Tech]]></category>

		<category><![CDATA[Physics and Engineering]]></category>

		<category><![CDATA[Science News]]></category>

		<category><![CDATA[bio+battery]]></category>

		<category><![CDATA[electricity]]></category>

		<category><![CDATA[energy+generation]]></category>

		<category><![CDATA[green+power]]></category>

		<category><![CDATA[sony]]></category>

		<category><![CDATA[sony+bio+battery]]></category>

		<category><![CDATA[sugar]]></category>

    <guid isPermaLink="false">http://elizabethredmond.greenoptions.com/2007/09/05/eco-effective-innovation-sugar-technology-and-the-sony-bio-battery/</guid>
    <description><![CDATA[<p>
<img src="/files/669/qfhh7c00000dzvif.jpg" alt="" width="242" height="215" align="right" />Who ever thought that asking your neighbor for sugar could carry more connotations than that of baking necessities?  Well, <a href="http://www.sony.net/SonyInfo/News/Press/200708/07-074E/index.html">Sony</a> is working on a product that will make your neighbor think twice about your consumptive demands.
</p>
<p>
Sony recently announced their current activity in developing a new bio-battery.  The battery generates electricity from carbohydrates (currently sugar) and utilizes enzymes as the catalyst.  The sample battery has proven to be able to output 50 mW, or enough to power a portable mp3 player.  This is the world’s highest yet for a passive-type bio battery.
</p>
<p>
According to the <a href="http://www.sony.net/SonyInfo/News/Press/200708/07-074E/index.html">Sony Press Release</a>:
</p>
<blockquote><p>
	Sony developed a system of breaking down sugar to generate electricity that involves efficiently immobilizing enzymes and the mediator (electronic conduction materials) while retaining the activity of the enzymes at the anode. Sony also developed a new cathode structure which efficiently supplies oxygen to the electrode while ensuring that the appropriate water content is maintained. Optimizing the electrolyte for these two technologies has enabled these power output levels to be reached.
</p></blockquote>
<blockquote><p>
	<img src="/files/669/qfhh7c00000dzvip.gif" alt="" width="436" height="272" align="middle" />
</p></blockquote>
<blockquote><p>
	The newly developed bio battery incorporates an anode consisting of sugar-digesting enzymes and mediator, and a cathode comprising oxygen-reducing enzymes and mediator, either side of a cellophane separator. The anode extracts electrons and hydrogen ions from the sugar (glucose) through enzymatic oxidation as follows:<br />
	Glucose -&#62; Gluconolactone + 2 H+ + 2 e-<br />
	The hydrogen ion migrates to the cathode through the separator. Once at the cathode, the hydrogen ions and electrons absorb oxygen from the air to produce water:<br />
	(1/2) O2 + 2 H+ + 2 e- -&#62; H2O<br />
	Through this process of electrochemical reaction, the electrons pass through the outer circuit to generate electricity.
</p></blockquote>
<p>
<!--break--><br />
Since the battery does not require the user to do any mixing or formulating, the process is quite simple and it requires very little of the owner.  But, each cm2 can only produce 1.5 mW in the first minute, so the battery has to be quite large. The current dimensions are 39&#215;39x39mm- I don&#8217;t know how portable and functional it makes this object, but it is a step in an interesting direction.
</p>
<p>
The most applicable situation I see for this technology is for remote electrical generation necessities (which puts an interesting spin on neighborly sugar supply).  For locations or trips that could not benefit from portable <a href="http://cleantechnica.com/2008/02/07/how-to-cheap-or-free-solar-panels/">solar panels</a>, sugar is a new alternative.   As the design progresses and the technology is tuned, I am sure they will be able to come up with something on a more practical and portable scale.
</p>
<p>
Again, the question arises about genetically modified sugar due to increased demand of the material. Will we begin manufacturing it in the lab and what will this do to the sugar farmers across the world? These questions are always something to consider with the development of any technology using a finite, consumable resource.
</p>
<p>
It is although fun to imagine one day giving your cell phone a shot of liquid sugar when it starts beeping with low battery indication… Instead of cords, we will have IVs of liquid sugar lying about our apartment floor with a portal into our computer, our radio, our coffee maker…interesting. </p>
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