When Kathryn Haydn-Hays read a story six years ago about forced child labor in foreign sweatshops, she realized that she didn’t know where her clothes really came from. “I really understood, for the first time, that nearly everything we purchase has a direct effect on people around the world, whether it’s an environmental or socio-economic impact,” says Haydn-Hays.

So she made it her life’s work to raise awareness and create more conscientious consumers. She started Affirm-Aware.org, a website which sells bamboo and organic cotton fabric tee-shirts, soy candles, organic reusable totes, and lovely unique jewelry — all created by 100% sweatshop-free labor.

But Kathyrn wanted to go a step further. She wanted to print affirmations on the tee-shirts so that the wearer would benefit from reading it every time he or she looked in the mirror, so she printed reverse images of the affirmations and called them “AffirmaTees.” (The “Duet” line has the affirmation both forwards and backwards, for those that want to spread the happy thoughts in both directions.) The site also features an “Affirmation Cafe” which has tips for meditation and positive thinking.

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