Green Options

I had the opportunity to be a sustainability coach to some of the Clean Tech Open semifinalists last week.

The Annual Business Competition provides green mentoring and sustainability workshops to help clean tech entrepreneurs integrate sustainability into their business plans. And I found myself stressing the business case for why integrating green made business sense.

While some of the companies we met with were very committed to sustainability, others seemed to be going through the motions because it is required by the competition.

I understand CEOs of start-ups have many competing issues to focus on.

I thought it might be helpful to review here the three key reasons why it is makes good business sense to invest in sustainable business practices:

• It will save you money
• It will provide better access to capital
• It will drive top-line revenues

I. Hate. Paper. Mail.

I don’t dislike it, I detest it. I don’t need yet another bill from AT&T to sit on my desk. I pay it all online anyhow. I’ve signed up for internet only billing with a few companies, but for some I’m so panicked about not receiving the email (think mortgage) that I really want it sent to my physical address.

I’ve eliminated some of the obvious junk with 41Pounds, but there’s got to be a way for me to still get traditional mail without the 42 dollar footprint (no that’s not a typo), well, someone had the idea to stop fighting the postal system and migrate to a virtual mailbox.

Zumbox.

Better Place and Hawaii have joined forces. This week the State of Hawaii and the Hawaiian Electric Company endorsed a plan to build a new renewable transportation system based on electric vehicles with swappable batteries and a “smart” battery recharging network.

The Better Place plan solves the current problem with electric cars, which is slow battery recharging as well as availability. The solution is to use existing electric car technologies together with an internet-connected web of recharging stations (set up in the thousands).

I really enjoy How To Change The World,a practical blog for impractical people. Now tell me, doesn’t that ring a bell with all green entrepreneurs? Here’s an excerpt from a  recent post, actually a series of videos Guy has on The Art of Raising Venture Capital.

Good tips for ecopreneurs!

Related Posts:

How to Approach a Venture Capital Firm with Your Eco Business

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