By Emma Pezzack •
November 6, 2008
With a portfolio of brands that encompasses everything from animal friendly eco-accessories to organic skincare, Stella McCartney has lived and breathed a verdant life for years. Hell bent on debunking the myths and assumptions surrounding organic & natural, Stella has made sure her cool, modern & sexy aesthetic leaves no-one in doubt that not only are we entering a new era of consciousness, but it’s one that is firmly rooted in [...]
By Gennefer Snowfield •
November 2, 2008
Before being ‘green’ became fashionable, and terms like ‘eco-chic’ were coined, being environmentally conscious was synonymous with words like ‘granola’ and ‘treehugger,’ generalizing the eco-conscious crowd as a free-spirited-Birkenstock-wearing-Grateful-Dead-loving bunch of Liberal hippies chanting ‘Peace, man.’

But being green has definitely gone mainstream, and from celebs like Julia Louis-Dreyfus with her lavish, multi-million dollar solar-powered home, to Pierce Brosnan, aptly named the ‘Best Dressed Environmentalist’ by the Sustainable Style Foundation, the stereotype of the gritty, unkempt nature wanderer that once dominated the category no longer applies.

Recently, MSN posted a list of the ‘Top 14 Green Celebrities,’ which contained some long-time environmental advocates and a few surprising new additions, all echoing a commitment to championing this important cause through various initiatives like Leonardo DiCaprio’s documentary film about global warming, the 11th Hour, featuring interviews with green leaders and a companion website where everyone can sign up to take action in their local communities, and George Clooney’s Oil Change, a campaign aimed at ending America’s independence on oil.
By Lucille Chi •
August 30, 2008

Pop on over to Daily Danny for a down to earth look at life and exciting eco-brand + celebrity news. There, Danny Seo shares everything green from garden parties with Stella McCartney, to homemade beach soaps, and grocery totes, as well as how to find creative and crafty ways to move toward an eco fabulous, diy, zero waste life. He is simply a genius!

Pictured here and above are his books Simply Green Parties, Giving and Simple Steps to a Greener Home film. His ideas for recycling and re-inventing items to cut back on waste are all brilliant! His Simply Green Parties book is described as “a way of living that embraces certain rules–Be Authentic, Be Resourceful, Be Simple, Be Unexpected, Be Truthful, and Be an Individual. In Simply Green Parties Danny takes these goals and creates projects that are both thoughtful and sustainable while still being stylish and beautiful. He hopes to inspire you to be a dreamer and a doer.”
Danny Seo’s
By Lucille Chi •
August 16, 2008

Stella McCartney’s new eco-friendly lingerie line is very fun to wear underneath with sweet designs reminiscent of the French style. Her sheer silk chiffon, organic cotton, and