I love to read good books about green business and when it’s a book written by one of the people whom I consider to be one of my “green biz” teachers, it is a real delight!

Our book today on Monday’s green books series is:

Strategies for the Green Economy: Opportunities and Challenges in the New World of Business by Joel Makower and Cara Pike

In the last couple of years I have read Joel Makower’s blog Two Steps Forward on regular basis and it became one of my best resources to learn and better understand the green economy. I see in Joel one of the best teachers I had (and still have) in the complex world of green economy and therefore I was very excited to hear about his new book. And I wasn’t wrong.he green market from the consumer perspective and tries to make some logic in all the information we’re constantly fed with about the green consumers - from the surveys we hear about all the time about the green preferences of consumers to the many definitions of green market (LOHAS, greenback greens, cultural creatives, etc.).‘Strategies for the Green Economy’ doesn’t have all the answers and leaves you with some questions that only time might gives you the answers on, like “how green is good enough”?, but it gives you plenty of information and tools (including the Ecological Roadmap of Cara Pike that is brought at the end of the book and includes valuable data on people’s environmental values) to figure out what green business is all about.

Read more of this story »