Green Options

Millions of Americans are declaring financial sustainability, even if they don’t exactly call it that. After all, we can’t borrow our way out of debt.

We’re paying down or paying off credit cards. We’re getting rid of our mortgage or putting an extra payment toward the principal balance (which has huge cost savings advantages). Or we’re practicing other frugality rules. According to data from the Federal Reserve, the amount Americans owe on consumer loans and credit cards plummeted $21.6 billion in July of 2009 – the largest monthly drop in consumer debt since the Federal Reserve started to track it in 1943. The “cash for clunkers” will, no doubt, alter the outcomes for August and September, but the trend continues to be less appetite for debt, not more.

People are working to get the bankers out of our lives, demanding that we become someone other than a “consumer.” So while the Federal government continues to re-affirm their “wise” decisions to bailout bankers and big finance, Americans are choosing to fire their credit card companies and break their “death pledge” (aka mortgage) by paying it off early. Of course, there are also many Americans who are in so far over their heads that unfortunately, personal bankruptcy and home foreclosure are the only remedy.

I am, however, focusing on those who thrive in abundance, simplicity and sustainability when it comes to community, lifestyle and, yes, financial intelligence. As my wife and I write about in ECOpreneuring, you cannot have ecological sustainability without a large degree of social and economic equity. The ECOnomy is not about “free trade” but fair trade; it’s about commerce that restores the planet, not destroys it or exploits people.

You can join these financial freedom-seekers too, by practicing financial sustainability. As most of us intuitively recognize, the best things in life are free (or close to it).

We’ve all heard of The Story of Stuff. But The Story of Sustainability?

This past weekend, we had the pleasure of hosting Dennis Paige, founder of Swiftdeer-Paige, at Inn Serendipity to share a program on storytelling with our community of friends and family. Awarded the 2008 Grassroots Conservation Leadership Award from the Audubon-Chicago Region and the Chicago Wilderness Habitat Project, Paige has been entertaining and teaching thousands of people about the most pressing ecological issues of our times while inspiring a more balanced relationship with the web of life through the craft of storytelling. He’s been at it since 1989.

Paige’s hour-long program was a reminder of how far we still need to go on our journey of creating a “Story of Sustainability” that most American’s can embrace, not just a few. Obviously, the present American story of never-ending growth, executive bonuses, consumer-based economy, and more jobs is not compatible with the long term sustainability of a finite planet – especially if you recognize that despite our technological know-how, two thirds of the planet’s human inhabitants still cannot drink a glass of safe water, for example.

Elements of a Great Story

According to Paige, the elements of a great story are imagination, believability and content. Our group of local friends, bed & breakfast guests and family members circled around Paige as he orchestrated various activities to help our group, who ranged in ages from 4 to 80, become better storytellers and understand this ancient art and craft of storytelling. In terms of the content, it’s all about the problem, resolution and moral of the story.

The “Story of Stuff“, with Annie Leonard, is another great educational short film from Free Range Studios, who also brought us an informative, witty and horrifying tour of factory farming in  “The Meatrix“.

This creative agency explains that they do not “work to sell products, they create work that sells ideas that build a more just and sustainable world”; and they are driven by a belief that “the right stories told in revolutionary ways can transform society“.

When did we become “consumers”? How did it seep into our mainstream culture so that it’s commonplace to refer to each other as consumers?

It’s pretty clear why people over the last several decades started referring to each other as consumers: wealth and greed. Today, about two thirds of our economy is based on “consumer spending.” If we stop spending, our economy will likely fall into a recession, or worse. While our standard of living (measured in possessions) has never been higher, the quality of our life is not what it once was. Until recently, Americans have enjoyed an economic boom like no other, though it’s hardly shared among all citizens. But now, our spending habits have seemingly caught up with some of us.

We’ve discovered that owning lots of stuff often gets in the way of achieving a satisfying and fulfilling life. As a result, we’re revisiting our values and reorganizing our life around better meeting them. When we do purchase something, it’s as a “conserving customer”. If we own a business, perhaps as an ecopreneur, we offer products or services that seek to make the world a better place. Our enterprise, either for-profit or non-profit, is a means by which to create the changes we seek in the world.