Editor’s Note: The is a guest contribution by Edward Fenster, CEO and co-founder of SunRun. This is the fifth post in a series from the CEO’s of major solar companies. You can follow the complete series here.
As solar power and other renewable energy sources grow, so does awareness and debate about the role of renewable energy certificates (RECs). As the CEO of SunRun, which is the [...]
The state of solar energy has long been a lose-win situation. Spend a lot of money (lose) in the beginning and slowly break even over the course of the next 8 to 15 years–of course, after that your electricity is free (win)!
The purchasing plan for a solar photovoltaic system hasn’t changed much in its young life. But, there really hasn’t been too much reason for the solar industry to change things up. The apparent thinking being: “What could be more exciting than watching your electricity bills shrink over time to eventually $0?” Apparently plenty of things, because even with the rising cost of electricity and natural gas, and the knowledge of the havoc that the common coal burning power plant wreaks on our planet, solar inception isn’t skyrocketing the way it should.
Some new thinking may just change that!
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