By Timothy B. Hurst •
February 1, 2009
Part of President Obama’s proposed economic stimulus plan includes investing in smart grid infrastructure and what better horse to hitch your trailer to right now if you’re a big American company looking to launch your new smart grid advertising campaign?
Oh, and it also helps if you own the network.
By Alex Felsinger •
January 27, 2009
How is this banned PETA ad any worse than a Victoria’s Secret ad? Or half of the beer commercials that surely will make it on the air?
They’ve had countless ads rejected in the past for various reasons, but this one is nothing but fun. I’m sure the ad will get more viewers now that it’s rejected anyway, with the power of YouTube and word of mouth. You have to wonder though, if NBC is having trouble selling ads in the current economy, why would they reject something like this?
Among NBC’s reasoning for rejecting the ad: features a woman “rubbing asparagus on [her] breast” and another “touching her breast with her hand while eating broccoli.” Complete rejection letter plus the video after the break:
By Alex Felsinger •
January 27, 2009
The NFL has purchased renewable energy from TECO, the power company in Tampa, Florida. While it’s unclear exactly how much of the power used on game day will be green, a spokesman claims the switch will have the same impact as taking 20 cars off the road for a year.
“As you can imagine, the power demands of an NFL stadium and a large event like the NFL Experience are huge,” said Jack Groh, who helped green this year’s big game. “And one way to reduce the carbon footprint, the climate impact of that, is by using renewable power.”
By Pamela McLeod •
January 22, 2009
Curious about new ways to save water and money? EPA’s WaterSense Program recently unveiled a WaterSense widget that brings monthly water-saving facts and tips directly to your website or social network. Each month, new seasonally-relevant content will be added to help you increase your water efficiency and keep more cash in your wallet.
Why Conserve Water?
With drought conditions throughout many western and southern states in the U.S., the time is ripe for increasing water-saving efforts. More pragmatic than the infamous “Save water - Shower with a friend” campaign of the 1970s, EarthSense focuses on actionable items and tidbits.
