How do Brits like to be green, and what green behaviors do they still avoid?

That’s what a new survey by the Economic and Social Research Council (ESRC), the Institute for Social and Economic Research (ISER), and the National Centre for Social Research (NatCen) is showing us by examining the environmental actions and preferences of 100,000 British people from 40,000 households.

The findings presented below are the first from a new annual household survey in Britain named Understanding Society. The environmental topics are one subset of the whole survey, which also examines the “working lives, relationships, health, finances, neighbourhoods, education, transport and more” of Brits.

What are the main findings thus far?

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A major new survey has revealed that nearly 50% of all US consumers would consider buying a ‘green’ cell phone, but only if key factors such as the price, features, and performance were equivalent to other phones.

According to the poll of 1,000 American adults carried out by ABI Research, just 7% would be willing to pay a premium to go green, a figure that may cause cell phone companies to think deeply before investing heavily in environmentally friendlier models.

Speaking about the findings, industry analyst Michael Morgan said, “These survey results mean that almost half of those surveyed were at least committed in principle to use of a green handset. However the public is largely uninformed about their availability: only 4% said they were ‘very familiar’ with green handsets.”

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Because of CO2 build up in the atmosphere, its level of concentration in the oceans also increases. There, some of the CO2 converts to a simple acid called carbonic acid. (H2CO3).

What is becoming a much-studied phenomenon in recent years, these dead zones of depleted oxygen (02) - typically found at depths between 300 and 600 meters–are the result of several factors working separately and in combination: lower sea surface 02 levels, less heat exchanging (”ventilation”) with mid-level ocean depths due to over-all warming, and “euthrophication events” (an over-growth of a species due to excess nutrients).

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According the survey, more than three quarters of African Americans would back federal policy action on climate change. Conducted by the Joint Center for Political and Economic Studies, that survey found that a majority of African Americans (54 percent) characterize global warming as a major problem, with another 24 percent thinking it a moderate problem, while 81 percent believe that the federal government should take strong action to deal with global warming. The poll also found strong support (72 percent) among African Americans for legislative action that would mandate the U.S. to begin achieving the goals of the Kyoto treaty on climate change.

On balance, the survey found that while African Americans do not believe dealing with global warming will be cost-free, they do believe that not dealing with global warming will be more costly, and that a clean energy economy represents a better future.

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An astonishing new survey has revealed that more than 60% of Americans would refuse to stop using their iPods, even if they knew it was seriously damaging the environment.

The survey, which quizzed more than 1,000 people across the US, found that, whilst the majority of Americans are making efforts to buy greener products, most wouldn’t do so if it meant compromising on convenience or comfort.

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Data used in this study comes from one of 15 (so far) research cruises that are part of a much larger, international project called CLIVAR; the Climate Variability (CLIVAR) Repeat Hydrography/CO2 research   program.

Data analysis of the water samples indicated that total mercury levels in the North Pacific Ocean water have risen about 30 percent over the last 20 years.

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Rasmussen Reports‘ new survey has revealed a huge disconnect between the American people and the Obama administration’s proposed cap-and-trade climate change legislation.

The survey asked respondents to pick the subject area that the proposed cap-and-trade legislation will deal with: Environment, Health Care Reform, or Wall Street Regulation. A stunning 76% of the respondents were unable to select the correct Environment option. 30% of those surveyed stated that they had ‘no idea’, while 29% believe that cap-and-trade is a Wall Street regulation mechanism. Health care reform was the choice for 17%.

For the record, cap-and-trade is defined by Wikipedia as:

A central authority (usually a government or international body) sets a limit or cap on the amount of a pollutant that can be emitted. Companies or other groups are issued emission permits and are required to hold an equivalent number of allowances (or credits) which represent the right to emit a specific amount. The total amount of allowances and credits cannot exceed the cap, limiting total emissions to that level. Companies that need to increase their emission allowance must buy credits from those who pollute less. The transfer of allowances is referred to as a trade. In effect, the buyer is paying a charge for polluting, while the seller is being rewarded for having reduced emissions by more than was needed. Thus, in theory, those that can easily reduce emissions most cheaply will do so, achieving the pollution reduction at the lowest possible cost to society.

While the intent of the cap-and-trade legislation is to reduce the emissions of greenhouse gases in the USA, there is a considerable amount of skepticism that the proposed bill will have a detrimental effect on the already weakened economy. For individual citizens, the most noticeable impacts of cap-and-trade may be inflated prices for electricity and energy (which is also expected to trickle down to impact prices of food and other consumer goods).

While corporate America has been working hard to prepare for the likely cap-and-trade world, Main Street America is very behind in understanding this landmark piece of legislation. The Obama administration has to make it a priority to educate the American people about the purpose of cap-and-trade, how it will work, and what it means to the average citizen.

When President Bush attempted to overhaul Social Security a number of years ago, he aggressively promoted his plan through a relentless barrage of town hall meetings, press conferences, and promotion through other media outlets. Although his campaign was unsuccessful, the public was well aware of the plan and the Bush administration could not be accused of hiding the details of the proposed changes to Social Security.

The Waxman-Markey Clean Energy and Security Act (the ‘cap-and-trade bill’) has the potential to permanently alter the American economic landscape. Hopefully the Obama administration will act to reverse the woeful job it has done to date in preparing the American people for this potential carbon-oriented policy.

Image: Caveman 92223 at flickr under a CC License

Stephen Boles is co-founder of Kuzuka, a marketplace website that will bring a new level of convenience and confidence to carbon offset customers and provide consulting services to organizations that want to assess and reduce their carbon footprint.

More people than ever are now using mass transit in the United States. Ridership on trains, buses, ferries and subways is at record levels, according to a survey just released by the American Public Transportation Association.  Their study reports that, “despite falling gas prices and an economic recession, increasing numbers of Americans took 10.7 billion trips on public transportation in 2008, the highest level of ridership in 52 years and a modern ridership record“, and a 4% increase from 2007.

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In a random survey of 804 American adults conducted by Peter D. Hart Research Associates and commissioned by General Motors (PDF), there is broad support for bailing out the the American auto industry — and even broader support of President-elect Obama’s plans to make sure “the American automobile industry continues to be able to operate.”

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Almost a third (28%) of South Africans have not heard about global warming or climate change while over a half considered their knowledge as “hardly anything” or less.

The Human Sciences Research Council, a South African parastatal, conducts human sciences research in support of the growth and development of the country. Their 2008 South African Social Attitudes Survey (SASAS) collected information from a representative sample of over three thousand people. One of the modules of the survey explored issues such as knowledge and concern about climate change, perceived causes and impacts, where responsibility for action lies, and the level of support for interventions.

The results show that South Africans are poorly informed about climate change and its implications. They lack a full understanding of the impacts it is likely to have on their lives over the next few decades. This hints at difficulties that will be encountered as South Africa addresses climate change.

Respondents identified food security (15%), temperature (13%), disease (13%) and the standard of living (11%) as issues that would be effected by climate change. Issues with less direct impact on the individual, such as storms, floods, and loss of biodiversity, were not identified as frequently.

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Conducted from October 2007 through the end of January 2008, the Readers’ Choice Survey looks for the first time at the readers, their preferences and behaviour. Nearly 2300 readers and non readers from around the world answered the survey questions.

And some of their answers may surprise you.

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In a recent survey of over 3,000 Chinese citizens, environmental issues emerged as a big problem in the eyes of the majority of respondents.** The 2008 survey, conducted as part of the Pew Research Center’s Pew Global Attitudes Project, found that about three quarters of those surveyed (74%) cite air pollution as a big problem. 66% of respondents ranked water pollution as a big problem.

But not only did Chinese say they were concerned about environmental problems, but they also said something should be done about it. As many as 80% of Chinese think protecting the environment should be made a priority, even if this results in slower growth and a potential loss of jobs. The new data suggest the Chinese people may be struggling with some of the consequences of economic growth.

What I find most striking about these results are: A) That concern for the environment is so salient among the Chinese, that people are willing to sacrifice some economic growth and jobs to take steps towards correcting those environmental problems, and B) That the concern for the environment was based on “pollution” themes. Pollution-based environmental problems are salient because they are visible, tangible, and ‘real’ products of industrial growth (as can be witnessed in this excellent series of short films). These types of problems were also perceived as very important to Americans in the late 1960s and early 1970s, before the U.S. enacted its core environmental policy. Can we expect that to be the next for China? And if so, when will that next step actually commence?

**Methodology: “Face-to-face interviews were conducted with 3,212 adults in China between March 28 and April 19, 2008, a period which followed the March 10 onset of civil unrest on Tibet and preceded the May 12 earthquake in China’s Sichuan Province. The sample, which is disproportionately representative of China’s urban areas, includes eight major cities, as well as medium-sized towns and rural areas in eight Chinese provinces. The area covered by the sample represents approximately 42% of the country’s adult population.”

Related Posts:

• China Begins Car-Rationing in Beijing Leading up to the Olympics
• Poll: Americans More Likely to Vote for a Candidate Who Supports Conservation and Efficiency
• Poll: Americans Don’t Think More Drilling Will Lower Gas Prices

Pew Research Center

Turns out, 50% of people in the US are wiser than I thought: there is no quick fix or simple solution.

Another interesting result from the survey: 48% of consumers don’t see McCain or Obama as having a particular advantage when trying to work with the auto industry to bring more fuel efficient or plug-in vehicles to the market in the future.

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…while 83 percent of adults said they wanted to protect the environment, and 59 percent said they like trying new technologies to help the environment, about 42 percent said such technologies were hard to find.

An ideal situation for ecopreneurs? Perhaps… both for new companies, and for those that want to market green products better. Both P.K. Kannan, director of the Smith School’s Center for Excellence in Service, and Charles Colby, president of Rockbridge, offer some tips for effectively tapping this market:

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Over 40% of Korean men smoke. And this is the good news. Before the recent wellbeing trend, the number was almost 60%. Smoking seems less common among Korean women.

2. When you eat cow you call it cow. Give yourself 1 point.

Koreans love meat and the don’t mince words when talking about it. You’re not eating “steak” and “prosciutto;” you’re eating “cow” and “pig.” Especially popular are variations on galbi, which ranges from Korean BBQ to stir-fried meat and hot peppers. There are, however, a modicum of vegetarian and even vegan restaurants in Korea.

3. You ride the bus and the train, but you still love Hyundai. Give yourself 2 points.

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So, I handed out strips of paper to each student and asked them to anonymously mark the answer choice that they agreed with. On the paper were three lines:

• Protecting the environment is very important to me.
• Protecting the environment is a little bit important to me.
• Protecting the environment is not important to me.

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Today I received a very nice surprise. The exact kind of surprise a new business owner and fervent blog writer loves to receive. Our company made it onto TreeHugger!

For anyone who has not seen the article, you can read it here.

I have been a long time reader of TreeHugger, and saw the post that Tamara had done on a similar site in Europe, Erento.com - but I was sure happy to see that we hadn’t fallen through the cracks in our efforts to bring this excellent opportunity to the United States.

For anyone who is curious to learn more about our service, click here to take our short survey. Make sure to leave your email address at the end and we will send you updates for when our site launches.

In the article, Tamara makes a very important point. I have quoted her here:

“Rental” has typically been synonymous with the less affluent that can’t afford to buy something outright, so instead pays an ongoing fee for the receipt of using it. But in a world of finite natural resources, waste and the legacy of post consumer goods becoming everyone’s issue, renting and not having the burden of owning and then dealing with the disposal or storage of goods is a compelling proposition.

We all feel that this is a very exciting time in the world. While we are confronted with so many important issues, we are also faced with incredible opportunities. We fully believe that together we can find solutions that will make sense for everyone, and make the world a better place to live.

It is really an honor to make it onto a blog that we respect so much. Again we would like to welcome all the new visitors we have from TreeHugger, and extend a special “Thank You” to Tamara for writing such a nice article about us.

On August 13th I posted some information about the new podcast I am doing, GreenTech.fM. It is a bi-weekly interview between myself and a Topanga green architect who not only shares a love for new technologies but also has some incredible innovations of his own. We have received a great response to the show since its launch. We hoped people would like the show, but little did we know that we were going to get hugged by people we had never met!

If you haven’t taken our survey yet, please go here now. Click Here to take it now!

Huggs for iRent2u

One of the ways in which we have gotten a great response is from a relatively new site called Hugg.com. Hugg is a website for people who are interested in green news. Green being a catchall phrase for things environmental in nature, likes issues related to global warming or pollution.

The way the Hugg site works is that people read the short articles, and then vote for the ones they support or agree with. When I posted a snippit of our press release onto the site to see if anyone cared, the response was incredible!

Of all the posts on the website, ours has the 7th highest votes. There have been a total of 29 different people who have “Hugged” our article, plus people have left great comments. Here is a picture of the site and our Huggs.

So we are very excited about all the attention we have gotten for that. What seems a bit strange to me is that the whole time we have been fighting neck and neck with Bart Simpson. What do I mean?

Bart Simpson and His Prius?

If you take another look at the Hugg page, you will find that right above us is another post about Matt Groening driving a Prius. The article is very creatively title “Bart Simpson Drives a Prius”, and if you read the source you will see it details Matt Groening’s entire life, from the perspective of which car he owned. (yawn)

Here is a screen shot of that darned Bart Simpson article:

I know I am biased, but to me a new podcast that is focused on praising and publishing all the incredible new technologies that scientists and entrepreneurs are creating is more interesting than the fact that a famous cartoonist now drives a Prius. But I guess I can only leave that up to the readers at Hugg to decide.

Either way we are happy with our Huggs. This makes us feel all warm and fuzzy inside, and so we wanted to say thank you.

Oh yeah, and if you wanted to help us beat out Bart Simpson, we wouldn’t mind.

Please go to this link here. http://www.hugg.com/node/529 Create an account, and click the little plus symbol underneath the Counter that shows how many Huggs we have recieved.

Thanks for your support!