Green Options

Editor’s note: This review is part of the Green Books campaign. Today 100 bloggers are reviewing 100 great books printed in an environmentally-friendly way. Our goal is to encourage publishers to get greener and readers to take the environment into consideration when purchasing books. This campaign is organized by Eco-Libris, a a green company working to green up the book industry by promoting the adoption of green practices, balancing out books by planting trees, and supporting green books. A full list of participating blogs and links to their reviews is available on the Eco-Libris website.

Thinking about giving gardening a try? While the traditional growing season has ended in most parts of the US for this year, it’s not too early to start planning for next Spring. You may want to check out books on starting a backyard garden, and there are plenty of them out there. You may also want to find some of the books that offer suggestions and recipes for the produce you grow. And, if you need encouragement to grow organically, there are still more books on that subject.

If you want a book that covers all three of those areas, though, your choices get much more limited. Janette Haase’s From Seed to Table: A Practical Guide to Eating and Growing Green* not only provides readers with gardening instructions and tips, recipes and menus, and essays on the environmental issues surrounding agriculture and food production, but does so in a month-by-month structure that gives you the information you need when you need it.

Candy giant MARS, parent company of M&M’S®, DOVE®, MILKY WAY®, SNICKERS®, 3 MUSKETEERS®, and TWIX®, turned on a huge new solar array (a “solar garden”) at its headquarters in New Jersey today. No matter what you think of candy food like this, it is good to see such a company going solar. Popular with millions, billions perhaps, and about as mainstream as you can imagine, this is a good step for solar’s more widespread use across the country.

This facility is PSEG Solar Source’s first large-scale solar project. It is one of the largest solar projects in the state of New Jersey, which is already 2nd only to California in its amount of installed solar capacity. The MARS headquarters adjacent to the solar garden is the workplace of about 1,200 employees and is where M&M’S® Brand Chocolate Candies are manufactured.

Ray Anderson’s epiphany about his own role in environmental destruction after reading Paul Hawken’s The Ecology of Commerce has taken on mythic status in the fifteen years since. The “spear in the chest moment” he experienced transformed Anderson into a leader in sustainable thought and practice within American industry, and his company, Interface, Inc. (which manufacture modular floor covering primarily for business and institutional customers) is now recognized as a model of transformation. Named a “Hero of the Planet” by Time magazine in 2007, Anderson is constantly sought out for speeches, interviews, and even documentary film appearances (THE CORPORATION, and the new SO RIGHT SO SMART)

In September, Anderson (with Robin White) published his second book, Confessions of a Radical Industrialist: Profits, People, Planet - Doing Business by Respecting the Earth. This wide-ranging work not only tells Interface’s story in detail, but also provides a blueprint for how a large, well-established company can literally reinvent itself as both a profitable enterprise and a business that learns to operate in harmony with natural systems.

The word “confessions” in the title is very appropriate: Anderson is very frank about Interface’s successes and setbacks in its climb up “Mt. Sustainability” (a phrase he coined). He also discusses the efforts of other companies, and makes bold, and hopeful, cases for environmental and social responsibility as pillars of successful business strategy in the 21st century. The book is an engaging and thoughtful read for business people, environmental activists, and consumers concerned about the impact of industry on the planet’s future.

Someone recently asked me if there was a public health angle to greening small businesses.  After thinking it over, it became clear there is.  First, when we talk about green we are also talking about issues of safety and health: Materials should foster healthy environments, current and future. This means avoiding toxic and dangerous chemicals. It means using an appropriate ventilation system. It means projects should be well-built to minimize safety risks to the occupants (fire, collapse, etc.). It also means making larger ties between the products we buy and energy security, homeland and foreign security, and other “issues of the day.”

Please keep in mind that there are 27 million small businesses in the US and consider these facts from the SBA: Small businesses…

• Employ just over half of U.S. workers. Of 119.9 million non-farm private sector workers in 2006, small firms with fewer than 500 workers employed 60.2 million and large firms employed 59.7 million.
• Represent 99.7 percent of all employer firms.

I see three distinct public health implications:

Public Health Implication #1: I have a case study in my new book that talks about greening that is recognized by the EPA and OSHA as exemplary and that points out that quality, environmental, health, and safety standards are all intertwined; a company that set and meets the highest health and safety standards is the surest route to profitability and competitiveness. The Ideal Jacobs Corporation, a commercial printing company in NJ, has been recognized by both the EPA and the Occupational Safety and Health Administration (OSHA) for environmental and social responsibility. One of a few, small independent manufacturers in the EPA’s Performance Track program—a program for companies with the best environmental management systems in the country.

Says Andrew Jacobs, President: “You can’t get the best profits, you can’t even compete worldwide unless you are the ultimate in making as little garbage as possible, having the least amount of it around so your people won’t get sick, and being one of the safest you can be. So by being the best employer, you’re also being the most profitable.”

Jacobs chose to focus on two high-impact areas of his business: solid waste and hazardous waste.

“After working through the EPA application [twice], I realized the correlation between reducing solid waste and higher profit margins. It suddenly dawned on me: Of course, create less pollution and [you’ll] have more end-product…We invited in OSHA, which was unheard of at the time. Then, I realized that the healthier and safer our place was, the more money I was making. Every click we made in terms of quality, environmentalism, and safety, every time we notched up, we made more money.”

Since 2002, the company has reduced its solid waste per dollar of sales by more than 50%. By substituting less toxic materials in its sheet-fed printing operations, the company achieved an 18% reduction in pounds of solid waste per $1 in sales and a 23% reduction in pounds of hazardous materials used per $1 in sales. Ideal Jacobs is proof that good sustainability practices are good for business.

Life, Money and Illuision is not about the magical arts or wizardry, though it does demystify money and Wall Street’s greedy aspirations abetted by the global push for more growth and consumption (and jobs).

Life, Money and Illuision: Living on Earth as if we want to stay (New Society, 2009) by Mike Nickerson is a driving tome that reconciles how our economy operates in relationship to the ecological and social systems on which we all depend.

In this second revised edition of Life, Money and Illusion, Nickerson explains that “Life” refers to the biological processes by which living things maintain themselves over time. “Money” represents our economic ideology that claims that as long as the volume of money changing hands increases, all will be well. “Illusion” refers to the fact that these two perspectives are directly opposed in terms of how they would solve current problems.

As one might imagine, a book of this stature and ambition — if providing meaningful analysis and argumentation (which it does superbly) — is not a cursory or a casual read. Running 448 pages, Life, Money and Illusion is meticulously fashioned in easy-to-understand language that makes Nickerson’s arguments and ideas both compelling and provocative. It draws from numerous fields, including ecology, psychology, philosophy, mathematics, and, of course, economics.

My dog taught me to make better seafood choices.

Weird, I know.

You see, my dog has a lot of, er… issues. By the time I adopted her, she had lived on the streets of East St. Louis for three months, bounced through eight different foster homes, and had one failed adoption - all before her first birthday.

Dealing with her emotional baggage has become a big part of my life. Since she doesn’t find pets, praise, or ordinary dog treats very motivating, I’ve had to get more creative in my training. One food she finds really motivating are canned sardines.

Before I got this dog, I had never eaten a sardine. Once my pantry was stocked with at least a dozen tins of sardines - an option I knew was more sustainable and lower in mercury than the neighboring cans of tuna - it was inevitable that I would get curious.

I’ve since become a convert, and it looks I’m not the only one focusing on the sardine as a greener seafood option.

This post was originally published on Eco-Libris blog on October14.

If you didn’t hear yet about Zumbox, you need to recheck your news resources.

In the last couple of weeks you hear about them everywhere - from an announcement on two new clients: the cities of San Francisco and Newark (NJ) that will start using their web-based mail delivery system to an announcement on a partnership with New York City for Five Borough Pilot Program.

So what is exactly Zumbox? according to their website “Zumbox delivers paperless mail online – from street address to street address. What used to only be sent as paper mail can now be sent without the paper. How? We’ve created a nationwide paperless postal system with a Zumbox for every street address in the United States, including yours.”

Ah, it feels good to have the BSR conference back in San Francisco. Even though the economy has gone to hell, it is good see that probably close to 1000 attendees hit the conference so the sour economy has not killed the whole notion of notion of sustainability and companies.

Good start — as we walked in and registered the staff handed me a recyclable, biodegradable, compostable lanyard.

The theme for this year’s conference - Sustainability in a Reset World

After admiring our lanyards and breakfast we jumped into packed conversation with Pamela Passman of Microsoft. Of course we considered today’s launch of Windows 7.

The discussion centered on the sustainability of Microsoft. Now, most people will admit that the technology business isn’t the least sustainable or “dirtiest” business. But that doesn’t mean that they don’t press a heavy carbon footprint. Passman discussed that companies need software to track their own carbon footprint.Microsoft may have many ideas for other comanies but they need to look in the mirror as well.

She admitted the two most pressing issues that Microsoft needs to improve in so far as reducing their carbon footprint that includes:

1- Traveling (lots of it)

2 – Data centers — The data centers continue to be electric and water intensive.
Microsoft claims to be attempting reduce the footprint of these data centers.

The U.S. military has been pushing for the development of alternative fuels for a while now, and nobody paid much attention until the Pentagon finally put a price tag on the oil habit. As reported by Roxana Tiron in thehill.com, last week Pentagon officials disclosed that getting conventional petroleum fuel to remote combat locations in Afghanistan costs a whopping $400 per gallon.

There couldn’t be a more clear illustration of why the “drill baby drill” mentality is a non-sequitur when it comes to energy security.  Regardless of whether petroleum fuels are domestic or imported, they need to be transported to their point of use.  That’s not much of a problem when you’ve got modern seaports, highways and fuel depots, but to paraphrase one infamous former Secretary of Defense, you have to fight the war you have, not the war that’s got the ideal infrastructure to support your fuel of choice.

Around 1300 c.e. the Yao and Zhuang people of Guangdong Province in Southern China faced a serious problem.  In the Longsheng area there was a growing population, but their mountainous surroundings gave them very little land that could be used for farming.  They needed more food and so they turned to technology for the solution.  What they did was to terrace their mountainsides even up to slopes of 45%. I’m sure that the method was perfected over the 400 years of building.  What they were able to do is still an impressive example of civil engineering, even today.  Using stones and mud they built terrace walls that stand firm even with the torrential downpours that are common in the area.  They used bamboo piping to distribute water to each paddy - some so narrow that they only have room for two rows of rice.  This production system has remained productive for centuries when many other contemporary farming societies around the world simply depleted one area and moved on to the next.  These terraces are called Longji, or the ”Dragon’s Spine” and they now extend over 66 square kilometers.  They are both beautiful and inspiring.

Mountaintop removal, the hyper-destructive practice of blowing up entire mountains to get at coal near the surface, is in for a rough ride.  Though in technological terms mountaintop removal is downright third-world compared to the high tech sustainable energy industry, it’s still been going nonstop right here in the Appalachian mountains of our own northeastern U.S..  The result has been hundreds of mountains destroyed in one of North America’s richest ecosystems, hundreds of miles of streams buried, and an economic and public health climate that is among the worst in the nation.  Now all that is poised to end.  Earlier this year the U.S. EPA suspended the mountaintop removal permitting process and Raw Story is now reporting that the first permit veto is immanent.

According to Raw reporter Joe Byrne, the Mingo Logan Coal Company was notified this past Friday by the EPA that the mountaintop removal permit in the pipeline for its Spruce No. 1 mine in West Virginia faces a veto due to “a high potential for downstream water quality excursions under current mining and valley fill practices.”  With financial backers like Bank of America cutting their ties with companies that practice mountaintop mining, the impending veto could be a harbinger of more to come.