Green Options

Environmental activist, green advocate, model, scientist & gorgeous girl-about-the-green-scene, Summer Rayne Oakes is about to launch her first book titled ‘Style, Naturally’. Touted as a savvy shopping guide to sustainable shopping & beauty, the book will be available at all major locations like Amazon.com, Borders and Barnes & Noble, but also cool, conscientious booksellers like [...]

The girls over at Organic Beauty View have just previewed the official launch of the latest makeup collection from Aveda. Shown here are three hot new looks from the Uruku Makeup Collection. New formulas, new shades and all 100% color from the earth. Aveda has collaborated with the Yawanawa people in the Amazon to organically & sustainably grow urukum and annatto - two rich color pigments used by the tribes for faces, eyes and lips. With a product lineup that includes sheer moisturizing lipsticks, long-wearing crease resistant eye colors, cheek & lip glow, eye & lip liners there are no excuses for not rocking your inner organic glamazon! Get the look now.

Image credit: Aveda Website - Uruku Collection

Having led the way for many years with their approach to packaging, fair-trade and sustainable ingredients, this latest initiative from Aveda is yet another feather in the cap of this savvy green beauty brand.

Named the ‘Recycle Caps’ program, they’re collecting all hard, plastic bottle caps (from personal care products, household products, you name it), which are then being recyled into new caps, containers and bottles. Some of what they’ve already collected is being made into their limited retro edition Clove Shampoo that will be out in September with the bottle containing 96% post-consumer recycled content. The caps can be dropped off at any of their stores, beauty salons or participating schools.