By Kelli Peterson •
June 1, 2009
The 2009 Sustainability Conference kicked off last night in Monterey, CA with opening remarks from among others, Owen Rogers, Partner and Experience Design Lead of IDEO. A self-described non-expert in sustainability none-the-less first laid out five principals on branding then asked whether sustainability could be a brand?
Whether there is sound reasoning or “the answer” to how brands can change the world to positive effect is not the point. Owen, [...]
By John Simonetta •
August 24, 2008
This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
Leed’s is teaming up with AmericanForests.org. “Leed’s makes a donation to American Forest’s Global ReLeaf program for every EcoSmart imprint order we produce”.
The thing I like about this new deal is that you don’t have to do anything extra. If the client purchases Leed’s EcoSmart promotional items the donation is automatically made.
Simple. But….
