Green Options

This column highlights the top economic stories of the week.

Reports of the demise of the U.S. dollar may be premature. But when some of the world’s most powerful investors are warning of the currency’s decline, investors take notice. More on this story here.

There are many cynics out there that critique and question the future of sustainable products and businesses. It’s easy to side with them, mostly because it’s difficult to understand what comprises a “sustainable” product which in turn creates a domino chain of skepticism about achievability. The industry is in self-defining mode and most of us lack the degrees in chemistry, biology, natural sciences or any other course of study that might support our inclination to trust what marketers tell us is “safe” and what is not. More on this story here.

Mumbai, India’s commercial capital, has grown quickly in recent decades - at the expense of its estuaries, environmentalist advocates say. More on this story here.

I agonized over writing a review of Eco Store’s Dishwashing Soap.

Then I wrote it anyhow.

And I’ve never been more delighted to be wrong.

When I decided to start my own business, I knew that I wanted it to be green. Of course, my definition of green could be quite different from everyone else’s. There are varying shades of green, which makes it very difficult to quantify or define. Perhaps this is why there are so many different green certifications, seals, labels, and standards out there. With the dizzying array of options for green and sustainable certification available, it’s hard for a business owner to decide which certifier to use or if it’s even worth bothering at all.

Since I’m trying to start a graphic design studio, I started by searching for a green certification agency that specialized in creative services. It seems that many of the certifiers lack standards for service-based businesses, as most focus on products. The only design specific green “certification” that I found was the Design Can Change Pledge, a voluntary pledge for designers who commit to move towards sustainable practices. The site includes many ideas for going green as well as a great introduction to what sustainability in graphic design means, but doesn’t offer certification for green design businesses. As of yet, there’s no LEED for the graphic design industry.