If you’ve ever visited Mexico City, you know that it isn’t exactly a model of sustainability. It faces serious environmental challenges, including water shortages, smog, waste disposal problems, and traffic congestion.

But Mexico City Mayor Marcelo Ebrard is at least trying to steer the urban behemoth in a more sustainable direction. In 2007, Ebrard launched an ambitious 15-year eco-action policy called “Plan Verde” (Green Plan) to address many of the city’s woes.  Taking lessons from Bogota, Columbia, Plan Verde is addressing city transit issues, in part, with bikes. The capital’s Bicycle Master Plan aims to increase bicycle trips to 5% of daily trips made in the city by 2012.

To start, the city purchased 2,500 bicycles to give free to residents who complete a bicycle safety course. The bikes are city-friendly with a low frame for men and women, a basket, fenders, a rack, a bell, and reflectors.

Of course with more bike traffic, you need more bike infrastructure.

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I can’t help but be a little confused by these awards though. On the one hand, they showcase some truly inspiring projects from around the world. On the other, it seems a little suspicious that at least two of the winners are projects with high-level involvement from companies represented on the awards panel. There is also a heavy emphasis on large-scale American projects, with at least seven of the nine winners coming from the U.S. Is this simply an indication of where the main centre’s of sustainability excellence really are, or did the panel gloss over worthy candidates from elsewhere?

Here’s the full list of winners:

The Cascade Land Conservancy for the ‘Cascade Agenda,’ a 100 year visioning exercise aimed at preserving more than 1.3 million acres of forest and farmland by using market-based tools to encourage sustainable growth across the Puget Sound region of Washington State.

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We’ll start with today’s posts, but if you would like to see the full range of stories, people and multimedia we have gathered around the Ecocity topic, visit the main site at www. ecocitymedia.org.

Be well!

By partnering with the non-profit organization Sustainable Works, the city encourages businesses to use resources more efficiently – benefiting both the company and the environment. Sustainable Works’ Business Greening program helps participant companies “green their bottom line” by assessing current policies and practices, then recommending new, greener options. To help ensure the adoption of new practices, the organization also assists the business in implementing the options they choose, and then tracks the outcomes.

Free for Santa Monica businesses, the program focuses on:

• Reducing and diverting solid waste,
• Becoming water efficient,
• Eliminating toxic chemicals,
• Minimizing transportation impacts,
• Reducing energy use, and
• Improving purchasing choices

Did I mention that the program is free?

In addition to their certifications, several businesses were awarded Sustainable Quality Awards (SQA) at a luncheon held last week. With SQA Grand Prizes going to businesses including Wilshire Restaurant, ECOLIMO, and marketing firm The Phelps Group, the diversity of the winners shows that any business can benefit from the program.

For individuals, Sustainable Works offers a similar Residential program. Designed to help people reduce their environmental impact, participants are grouped into “crews” of 10-15 for a series of six weekly meetings. Beginning with a self-assessment, the crews learn the concepts of sustainable living, including specific ways to live a greener lifestyle.

If only every city had these programs, what a wonderful (green!) world it would be.

The book discusses, in four sections, pockets of civilization that can give us hope for sustainable communities and environments. McKibben starts with arguably the driest section, chronicling the regrowth of wildlife in New England despite our best efforts to completely destroy it. Although the most tedious of the book, I found this section full of promise because it reminded me that in our quest to "save the environment", we are really saving humanity: the earth will continue to bounce back long after we're gone.

The second two sections discuss two local solutions to global problems in the communities of Curitiba, Brazil and Kerala, India. In the first, ambitious city planners in Curitiba use practical, yet ingenious solutions to the city's problems to create a sustainable city where people's desires are met, no matter what their income, and residents feel a strong sense of community. For example, Curitiba's favelas, or slums, were constantly overwhelmed with trash piling up. Local officials started a program where residents of the favelas could exchange bags of gathered trash for equal-weight bags of food purchased, by the city, from local farmers who had a surplus. A model public-transportation system, based on buses owned by private companies, but with fares and routes dictated by the city, had, in twenty years, grown from 25,000 riders per day, to 1.5 million. City planners changed much of the downtown business district into pedestrian-only areas.

Kerala's story was different, but no less remarkable. In a region where people survived on, at the time of first publication, $330 per year, life expectancies were equal to those of Americans, there was virtually 100% literacy, and education was a community priority, for adults and children alike. Keralites have been able to avoid the abject poverty that pervades much India, due to their leaders committing to putting people first, and breaking down socioeconomic barriers such as race, class, and gender through community commitment to problem solving.

The stories of these communities are so completely intriguing, mainly because of their innovative, yet practical approaches to solving problems that also plague us here in America. It indicated to me the glaring ethnocentrism that we sometimes demonstrate when it comes to looking outside our own country for answers to problems.

The final original section of the book covers McKibben's reflections on the first three, although I found the afterword much more fascinating, as McKibben reflects on the original text ten years later. Were Curitiba and Kerala able to sustain the successes they had achieved? How have NAFTA, the WTO, and 9/11 affected sustainability? Are we doomed, or does hope still exist? McKibben doesn't have all the answers, but I was left with hope that those answers are out there, waiting for us to discover them.