Green Options

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If you go to the mass retailers today, it’s likely that you’re going to pay more for sustainably designed, developed, manufactured and shipped products. In some cases, like my Timberland boots, the products will be superior in all ways that matter and the sustainable attributes will be an added-value. But in most cases the product will either be harder to find, quicker to wear-out or less aesthetically pleasing than the less-sustainable competition.

It’s tempting to point out the many examples beyond my Timberlands, which are sustainable without the sacrifice or the bloated price tag. Sure, they exist but they are the minority–a miniscule struggling minority. If we all start to question why, we can shift every product manufactured towards a more sustainable approach. Every product.

As a former publisher of a regional sustainable living magazine and as a perennial editor, writer and content producer, I get a lot of products to review. This is definitely one of my favorite parts of what I do. Not that they are all winners, but honestly most of what I’ve gotten has been truly interesting and largely useful.One of the cleverest new products to hit my doorstep lately is a new concept called ReProduct from a company called C2C, a cradle-to-cradle design company.

Re-Usable greeting cards?

When I first heard about the idea, I mistakenly thought it involved erasable ink and a new envelope. Wrong. I’m not as stupid as I sound, but this was not an easy concept to grasp initially, but now that I’ve seen the cards and read a little more about the process (if you’re anything like me, reading directions isn’t always the first thing I do), I’m pretty excited about the whole thing.

The cards in the pic here were designed by singer/songwriter John Mayer for ReProduct! So, not only is he hot, he’s talented in more ways than just the tunes AND he clearly cares about creating a more sustainable way of being.

Back to the cards and how it works . . . it’s a little like Netflix, and if you love movies and haven’t tried it yet - DO IT!!! The idea of mailing movies back and forth seems cumbersome and awkward or something, but they make it so easy, that once you try it, you are sold.

ReProduct has taken the idea of making re-mailing very simple and easy and applied it to the all-American custom of sending greeting cards. By the way, the cards are beautiful. First of all, the cards are made from healthy, non-toxic materials that minimize chemical waste in the manufacturing process and if folks follow this new concept, they don’t end up in landfills - or at least not for a VERY long time.

Here’s how it works:

Last week, in writing about this year’s AIA Committe on the Environment’s COTE Top Ten winners, representing the best “examples of sustainable architecture and green design solutions that protect and enhance the environment,” I asked “Are COTE Winners Too Much of the Same?” While I am certain I’m not alone in that viewpoint, I’ve come across some other perspectives on that question.

One of the jurors from the panel that selected this year’s COTE Top Ten wrote about her experience and some of the things that she saw in the jury. And the question of great architecture versus green architecture was also raised in the AIA weekly newsletter this past week as well. The COTE Top Ten showcases some very attractive buildings with some serious green building credentials (LEED Gold and Platinum buildings and a building that claims “carbon neutral opearations”, to name a few). But the larger question seems to be how much green building and good building design are, or can be, connected.

In my quest to live a greener life, my Achilles’ heel is my obsession with print media. We subscribe to our city’s daily newspaper, we get the Sunday Times delivered, and I get approximately eight monthly or bimonthly magazines right in my mailbox. There are also three or four magazines I buy off the newsstand on a fairly regular basis. I love the varying lengths of stories, which perfectly cater to my dynamic attention span. I love letters to the editor and dog-earing pages with things I want to explore further. I love finding a new issue in my mailbox after a particularly long day. I even love the ads.

While cleaning my home recently, I realized just how much paper this leads to each month, and my green guilt set in. Unfortunately, I really, really love both magazines and the daily newspaper. It’s something I am reluctant to give up. Fortunately, there may be a solution that seems almost plausible to a printaholic like me. ReadyMade, a design/home solutions magazine for the DIY set with a sustainable sensibility, is now providing readers with a digital version of its print form. You can see every page, just as it appears in print, in its entirety, starting with the current issue #34, their green design issue.

Have you been pondering getting your feet wet in the ever expanding world of green business? Perhaps you’re already in it, to a degree, but want to go deeper. An MBA perhaps? Sustainable Development? Design? But where? Coming next Thursday, I’m going to tell you what I know from personal experience at one of the premier places today to get a sustainability focused MBA: Presidio School of Management.

But first, let me tell you what else I know, and I invite you to fill in the blanks. There are now several programs out there, such as the esteemed Bainbridge Graduate Institute up in Washington state, which has been around roughly the same amount of time as Presidio. They offer both a full MBA and two certificate programs, in Sustainable Business, Entrepreneurship, and Intrapreneurship. The certificate programs are aimed for those already in business, or who have already gotten an MBA.

The Green MBA program is another early entrant into this realm, and recently underwent what seems a helpful transformation, relocating to Dominican College in San Rafael, California. They currently offer an MBA in Sustainable Enterprise. As before, they have a social justice/activist leaning, in addition to their business education. Judging by their website, the future looks promising for this program, with a stronger integration between academic learning and active engagement with the real world.

In Europe, a dynamic, creative, real world oriented business program of a different flavor exists, known as KaosPilots.

Jeff Lazar, Lone MeadowThe hospitality industry is booming, but still has a long way to go in being green. I spoke with Jeff Lazar, owner of JLF, a leading supplier for custom seating in the hospitality industry, about his new collection of environmentally friendly seating, Lone Meadow and the challenges of being one of the few sustainable designers in this field.

Green Options: Why did you begin Lone

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Sustainability is gaining popularity among every industry, and the graphic design community is no exception.

When I was writing my thesis on sustainable and socially-conscious graphic design just a few years ago in college, good resources on the subject were hard to come by. Now it seems that discussion sustainability in design is cropping up everywhere, and design organizations and studios are jumping on the green bandwagon. All I can say

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